Post on 17-May-2015
description
Taking a focused approach to Social Media
Mary Thomas
“A way of engaging with a large number of people in a cost effective, time efficient
way”
What is Social Media?
Content / Relationships
Broadcast Engagement
Content
Relationships
Social MediaSuccess
Blogs YouTube
Webinars NewsLetter
Whitepapers
67% of consumers were more likely to buy a new product if they found it through online search
70% of consumers prefer getting to know a company via articles rather than ads
64% of consumers need to hear information from a company 3 to 5 times before they believe the message
Did you know?
Social Media Strategy
Strategy
Review
Aims
Audience
ToolsContent
Resources
Measure
Aims of Social Media
Audience – Who, Where, What?
InfluencersBrand
Ambassadors Customers
Suppliers Staff Business Partners
CompetitorsRegulators
Website
Blogging
NewsLetter
Location Aware
FacebookGoogle+
Video/ Podcast
Forums
E- Articles
Social Book
marking
Tools
140 characters Use a management tool (e.g. HootSuite) Schedule messages Reply and Retweet Monitor Develop
relationships Use Hashtags 4 – 5 / day
Tips - Twitter
Images Frequent posts Videos Make your customers the stars Ads
Tips - Facebook
Relationships Optimised Profile Updates Share / Like / Comment Company page Groups
Tips - LinkedIn
Plan
Drive engagement
Reuse
Events
Case Studies – good news stories
Ask opinions
Educate
Use Images
FAQs
Content – What Tone
Keywords
Who (in-house / outsource)
Training Requirements
Social Media Policy
Crisis Management Policy
“Be Real and use your best judgment”
Resources
Aims
Always on
Adjust and learn over time
Measure
Concise Training
@concisetrainingmary@concisetraining.net
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