Post on 09-Apr-2018
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INDIAN HOTEL COMPANY LIMITED
BY:
Ravi Verma (9093)
PGDM 2nd
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Founder of the Tata Group, Mr. Jamsetji N. Tata
Asia's largest and f inest hotel company Taj, the symbol of Indian hospitality, completed
its centenary year in 2003.
Taj Hotels Resort and Palaces comprises more
than 60 hotels in 45 locations across India withan additional 15 international hotels.
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BRANDING & DISTRIBUTION
MANAGEMENT CONTRACT
ASSET OWNING
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IHCL is leveraging its brand and track record to
get more franchises and management contracts.
This provides steady source of income withoutasset intensity and partially protecting from
market conditions.
IHCL has acquired brand franchises and
management contacts for hotels The company has obtained a management
contract to operate a luxury resort in Mauritius.
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The Company plans to f irst create brand
awareness in the market and leverage its
International brand image to attract tourist indomestic market
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1. Ritz- Carlton, Boston
November 2006, US$170 million
Renamed as Taj Boston 2. Campton Place, San Francisco
April 30 2007, US$58 million
Ta j Hotel Resorts and Places3. Woolloomooloo Bay, Sydney
2005
Renamed as Blue
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CRM strategy : Tata Global Standard program
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Global footprints
1. Palm Island
2. Jumeirah in Dubai3. Langkawi in Malaysia
4. The Pierre on New Yorks Fif th Avenue
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Marketing Alliance :
i. Shilla Hotels and Resorts, Korea
ii. Raff les Hotels and Resorts, Dubaiiii. Silver Sea Cruises
Aff iliates
i. Citibank
ii. American Express
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Taj formed a 25.5:74.5 joint venture with GVK
hotel group
Taj GVK Hotels and Resorts Limited
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Selling of Surplus land worth Rs 1 billion
Sold of Taj Ban jara, Hyderabad
Joint Venture with GVK Increased 17% share to 74% in Hyderabad
The Falaknuma Place : 99 years lease open
for 3 year.
Shif ting towards an Asset Light model
focused on hospitality vs. real estate driven.
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Capability refers to Competitive Capabilities and encompasses Technological & Functional capabilitiesof the organization
Core Competency refers to any well-performed internal activity mainly responsible for companyscompetitiveness and profitability
Taj hotel reinterprets the tradition of hospitality in arefreshingly modern way to create unique experiencesand lifelong memories
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Taj Exotica is a resort and spa brand found in
the most exotic and relaxing locales of the
world. They provides privacy and intimacy
They are def ined by a sensibility of intimate
design and by their varied and eclectic
culinary experiences, impeccable service and
authentic Indian Spa sanctuaries.
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Additionally, it operates the Indian Institute
of Hotel Management, Aurangabad since 1993. The institute offers a three-year
diploma, designed with the help of international f aculty and has aff iliations with
several American and European programmes.
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Distinctive competency is a competitively
valuable activity a company performs better
than its rivals
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Economy hotels is IHCLs revolutionary
concept in hospitality for the value segment.
Intelligently designed f acilities, consistency and affordability are hallmarks of this brand
targeted at travelers who value simplicity and
self -service.
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A luxury private jet operation with state-of -
the-art Falcon 2000 aircraf ts designed by
Dassault Aviation, France; and Taj Yachts, two 3-bedroom luxury yachts which can be used
by guests in Mumbai and Kochi, in Kerala.
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Situated in South Mumbai, just minutes away from the city's art, f ashion,
shopping and business districts. The beautifully designed residences have inviting
lounge spaces comfortable bedrooms, amenities like the home theatre system with surround sound, plasma TVs and Wi-Fi connectivity, as also a fully
equipped modular kitchen, spacious storage areas, and more. Guests can unwind or recharge at the spa, gym, or
swimming pool, within the hotel premises or take apeaceful walk along the splendid landscaped areas.
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Are wildlife lodges that allow travelers to
experience the unparalleled beauty of the
Indian jungle amidst luxurious surroundings.
They offer Indias f irst and only wildlife luxury lodge circuit. Taj Saf aris provide guests with
the ultimate, interpretive, wild life experience
based on a proven sustainable ecotourismmodel.
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Upscale/mid-market full service hotels and
resorts is a pan-India network of hotels and
resorts that offers business and leisure travelers a hotel designed, keeping the
modern nomad in mind. At the Gateway
Hotel, we believe in keeping things simple.
This is why, our hotels are divided into 7
simple zones- Stay, Hangout, Meet, Work, Workout, Unwind and Explore.
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Terror attack :26/11
leading to fear and lost of trust
Competitors :Leela group : medical tourism
ITC group : Heritage tourism
Hyatt seems to be the only competitor
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