CREATIVE STRATEGY

Ryan FarrellWebster UniversityCreative Strategy

TAHOE JOE’S TEENY TINY BRIEF

Market IntroductionTarget: Business professionalsObjective: Create awareness of a new

west coast steak house now in St. LouisBig Idea: Grab the attention of business

professionals through an obvious attempt to force buzz words and catch phrases into our advertisements.

“Now operating in YOUR market.”

OUTDOOR BOARDS

PRINT ADS

BANNER ADS