TAG

You’re IT!Hilda K. WeisburgNYC Fall Conference November 6, 2012

Becoming Visible and Vital

Is this YOU?

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from

other products

http://www.entrepreneur.com/encyclopedia/term/82248.html

What does this have to do with me?

I’m not in business.

Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.

http://www.entrepreneur.com/encyclopedia/term/82248.html

Tag Lines You Know

• The best part of wakin’ up ….• Think outside the bun• Let’s build something together• I’m lovin’ it• You’re in good hands• M’m! M’m! Good!• … Priceless!

What’s UNIQUE about your program?

What makes it VALUABLE?

To which STAKEHOLDERS?

Create your TAG LINE

Work in small groupsKeep it BRIEF

TIME TO SHARE

TIME TO SHARE