Taco Bell

“The Taco Bell Ultimate Entrée”

Target Audience

16-24 year olds

***Due in part to the fact that they aren’t particular about their grade of ground beef consumption

Target Audience

Social Media

Social Media- Facebook

• Fans will submit the ingredients that they feel will make the next “ultimate quesadilla” or “ultimate burrito” or “ultimate taco.”

• Fans can even take the initiative to go to a taco bell, special order this new “ultimate” entrée and submit videos and pictures of what they have created

• Other fans can then comment on what they think of these new inventions. Finalists will be chosen and fans will vote in the new menu option!

• The hashtag used for video, picture, or ingredient submissions will be #tbellultimateentree

•Will be very similar to Facebook Social Media campaign where consumers can upload photo or video ideas

•Fans will be able to vote on either facebook or twitter. Both medias will be compiled to help with the new entrée selection.

Social Media - Twitter

Mobile Marketing

Mobile Marketing• For this competition a new feature on the app will be “The Taco Bell Ultimate Entrée.”

• Under this tab consumers will be presented with all the ingredients that already exist on the taco bell menu. Consumers can pick and choose the different ingredient to make an “ultimate” taco/quesadilla/burrito.

Internet Marketing

Inte

rnet

Marke

ting

• Target audience is relatively young and will most likely be using social media like twitter, facebook, and the mobile app

• 21 day campaign

• Create internet ads on the google page to help gain consumers attention

• Help direct them toward helping out in the competition.

• Budget: Targeting mainly United States and Canada Region

• $5,000 Budget over 21 day period