TaxiAds: Presentation

• TaxiAds is the only form of outdoor advertising that can single-handedly reach the entire market everyday

• TaxiAds is cost effective because it offers the highest reach 24 x 7 & frequency at the lowest cost compared to other mediums

• Taxis are intrusive and will deliver your message to your target audience reinforcing your brand when it's most effective and least expected

• TaxiAds play a vital role in the media mix by reaching consumers when they are on the move

Why TaxiAds on Radio Taxis

• First Tendered Radio Taxi Licence with perpetual license for 4000 Cabs in Mumbai

• Currently – 2800 cabs on road

• 31st March 2014 – 4000 cabs

• 2 Category of Cabs-TABcab & TABcab Gold

Why TABcab ?

Tabcabs Meru Cabs Easy Cabs -200

300

800

1300

1800

2300

2800

On road cabs

Market Leader

Our Fleet

TABcab – Toyota Etios

TABcab Gold – Maruti Suzuki SX4

40% of the daily commuters are from business, corporate

sectors & Tourists

30% commuters are Housewives

15% of the commuters are Sr Citizens & College students.

95% of the commuters are SEC A

TABcab Passenger Demographics

Branding options:

• Doors & boot

• Interior

• Rear Mirror branding

• Payment slip branding

• Carrier branding

• For Hire light panel

• Boarding pass branding

• Internal Digital screen branding

• Road shows

TABcab Facts

City Trips per Day Trips per Cab Average Customers per Trip Km per Cab per Day

Mumbai 16800 6+ 3 300

•TABcab operates 24 hours a day, seven days a week

•Covering more than 300 km each day on an average per cab at MUMBAI.

•90% of the TABcab Cabs are on the road during the day and 25% during the night.

• Demand centers – Airports, corporate houses, business centers, shopping malls, Education institutes, financial institutes, cinema halls, in-built complex etc.

Reach and Impressions

Average No. of trips per day

per cab

Average No. of plying hours per

day per cab

Average No. of kms covered per

day per cab

Average Time spent per Cab

per Trip (Minutes)

Average No. of Passengers per

day per cab

6 11 300 75 mins 11

Taxi Ads (External Vinyl Pasted on 4 Doors + Boot) • 30,00,000+ impressions per cab for External Ads in a Month

Internal Ad space• Captive Audience with long travel duration – ideal target & time to

communicate • Minimum duration of each trip : 1 hour

SURVEY

In London, Cab advertisement produces:50 impressions per mile7,500 impressions per day 675,000 per quarter.

In Mumbai, TABcab Cab advertisement produces: 500 impressions per kilometer100,000 impressions per day 9,000,000 per quarter…

• Average booking calls received – 10,000 / day

• Average bookings through web – 600/day

• Average bookings through mobile apps (All 5 platforms)– 900/ day

Largest fleet in Mumbai

AD Matrix: Advertising space on the TABcab

Vehicle Make 4 Doors Luggage Boot Door Top Pillar – 4 doors

Toyota Etios 42.07” x 29.71” – per door 47.23” x 16.44” 47.05” x 11.44” – per

door

For all VehiclesInterior Seat Back:

2 Posters/brochures on the Seat Back size: 12” h x 14” WSunvisor

Sizes of Advertisements:

Carrier Branding

Seat Belt Branding

Airport Cab Boarding Pass Branding

Road Show

Brands Associated

Brands Associated

Thank you!