Post on 28-Nov-2014
description
TAB3 BUINESS CASE & MARKET ANALYSIS
WHAT ISTAB3?
FIRST LIVE TVSHOW FEEDS ONTHE INTERNET
Follow your favorite show word by word live in more than one language
FIRST TVSHOW VOICESTREAMING
Listen to your favorite TV show live and recorded
FIRST TV SHOW VIDEO STREAM &TRANSLATION
Watch your TV show, Match or Movie with subtitles
SOCIAL MEDIASHOWSINTEGRATION
Share your comments with your friends on the TV show live
FIRST ONLINETV SMARTSEARCH ENGINE
Search for what you want to Watch on your favorite TV channels by keywords
ARAB MEDIA MARKET RESEARCH : TV CHANNELS
Despite the general shift of TV audiences to other platforms that has been witnessed on a global level, TV as a media plat-form has proven fairly resilient to this effect in the Arab world. An analysis of TV viewing habits between 2009 and 2012 from
our market research in Egypt and Saudi Arabia indicates that the number of hours spent watching TV has remained fairly constant over the last three years. In fact,
The average amount of time spent viewing TVhas very slightly increased among Arab viewers,
from 3.10 hours in 2009to 3.11 hours in 2012.
TOTAL TV REVENUES IN THE ARAB REGION, 2009-2013
24,000,000 USD
SATELLITE HAS CONSOLIDATED ITS POSITION AS THE DOMINANTTV PLATFORM IN THE ARAB WORLD, WHILE OTHER PLATFORMS HAVE A NICHE
PRESENCE IN SPECIFIC MARKETS.
FTA CHANNELS IN THE ARAB REGION AND THE RAPIDINCREASE (2004-2011)
JAN 04
JAN 05
JAN 06
JAN 07
JAN 08
JAN 09
APR 10
APR 11
41% +
55% +
35% +
26% +
21% +
8% +
11% +
LARGE BROADCASTING GROUPS CONTINUE TO
DOMINATE THE TVLANDSCAPE AND NEW
CHANNELS ARE LAUNCHING AS A RESULT OF THE
POLITICAL UPRISINGS.
(NIELSON, 2009)
57% OF TV VIEWERS
USE THE WEBSIMULTANEOUSLY
TOTAL USERS OF FACEBOOKIN THE ARAB REGION AT END OF APRIL 2011
f
28,000,000
ACTIVE TWITTER USERS AT THE END OF 2011.TWITTER USAGE IS HIGHEST IN THE GCC MARKETS.
1.5 MILLIONl
THE ARAB REGION HAD MORE THAN
Tab3 is targeting both TV & internet users who are spending on average of 5 hours a day on both to create a
new & unique internet TV experience
TAB3 WILL BOOST THE ARABIC CONTENT ON THE INTERNET
Even though Arabic language is ranked the 5th on earth with 232 Million native speakers all over the world howev-er on the internet Arabic has a very poor rank VS English 26.8%, Chinese 24.6% & Spanish 7.8% while the rest of
all languages 26.4% including Arabic
Source: internetworldstates.com
عربي
TAB3 CONTENT
Wide verity of shows Politics, Sports, Enter-
tainment & Religion.
Supportsdifferent
languages
Not adopting orfollowing any
political or religious directions.
A totally new experience to reach & match all people, all ages and
different taste
TAB3 SERVICESTAB3 WILL OFFER THE BELOW SERVICES FOR CHANNELS & END USERS
TranscribingTV shows and events.
Multi languagesupport
Voice& Video
Streaming.
TV ROOM(Facebook & twitter integration)
for sharing.
TV GuideSocial integration
with theTV channels
social networkaccounts
Search Engineto find the
TV content & watchyour favorite topics.
TV analytical toolto spot trendsand capture
the hype
Online TVShow promotion
TAB3 SOLUTIONS
SOCIALNETWORK
WEBSITEPORTAL
MOBILEAPP
TAB3 REVENUE STREAMS
TV CHANNELS OFFERING TAB3SERVICES
ADVERTISEMENTS
TV SHOWS & SERIES TRANSCRIBING & TRANSLATION.
THANK YOU