Office of Innovative Projects

Early On Public AwarenessSystem Update

Midland County ESAApril 14th, 2010

Victoria Meeder, Marketing/Public Awareness Supervisor

Public Awareness Topics 1. Early On Public

Awareness & Project Find

2. Accomplishments & Challenges

3. Social Media Benefits, (Facebook, Twitter, YouTube)

4. Redesign of Early On Guidebooks

5. E-Store

Innovative Projects of CCRESA:

Early On® Training & TA (2001)Early On® Public Awareness (2005)

• § Sec. 303.321 (Part C of IDEA)Project Find since (2005)

• § 300.111 Child find (Part B of IDEA)

Early On® Center for Higher Ed. (2007)

Accomplishments • Successful campaigns:

billboards, radio, transit advertising

• Printing & Dissemination of products. Offering 22 products, available in 3 languages: English, Spanish, & Arabic

• Second cycle of continuous funding

• Building capacity amongst OIP staff

• Efficient Referral Systems: (Online referral, automated responses, reduces processing time in 1/2)

• 2006: 98% Referrals placed by phone

• 2009: 45.5% Referrals by phone

Challenges• Cuts in funding • Cuts in staff• Technology• Communication

What is All the Buzz About?

Social networking has changed the way people communicate. Globally, people can connect in an instance.

Social networking sites such as Facebook, MySpace, Twitter, Blogger, YouTube, & LinkedIn allow users to create on-line communities.

More recently, businesses are using social media to create "buzz" and build awareness about their organizations and/or products.

Early On Michigan Facebook Fan Page

Follow Our Twitter "Tweets"

http://twitter.com/ChildFindMich

SlideShare Channel

Progress Reports & Updates

1800EarlyOn.org

ProjectFindMichigan.org

YouTube Channel - Early On

Early On Guidebook Redesignhttp://earlyonguidebookgroup.blogspot.com

E-Store

"Soothing Lullaby" CD/MP3

Download the MP3 from: 1800EarlyOn.org

Facebook page

1-800-EARLY ON 1800EarlyOn.org

1-800-252-0052ProjectFindMichigan.org

1-866-334-KIDSeotta.ccresa.org