Post on 06-Apr-2017
MULTI-CHANNEL CONVERSATIONS
JOE DIXONCTO UBISEND
ERR, YOU WHAT BRUV?
WHAT DOES THIS MEAN?
BECAUSE CHAT IS (MOSTLY) TEXTUAL TODAY, YOU MIGHT THINK THAT THE DIFFERENCES BETWEEN TECHNOLOGY CHANNELS WOULD BE TRIVIAL. UNFORTUNATELY THEY AREN’T.
DUNCAN ANDERSONCTO, WATSON EUROPE AT IBM
Source
QUICK REPLIES ▸ BUTTON LABEL LENGTHS
▸ NOT AVAILABLE ACROSS ALL APPS
TELEGRAM
LINE
FB MESSENGER
BUTTONS ▸ BUTTON LABEL LENGTHS
▸ URL, POSTBACK
▸ VARYING AMOUNT OF CONTENT SUPPORTED
▸ PLATFORM SPECIFIC FEATURES (SHARE, CALL, LOCATION)
▸ IN-APP OR EXTERNAL OPENING OF URLS
TELEGRAM
LINE
FB MESSENGER
FB MESSENGER
STRUCTURED MESSAGES▸ NOT EVERY MESSAGING APP SUPPORTS THEM
▸ VARYING NUMBER OF BUTTONS ALLOWED
▸ VARYING AMOUNT OF CONTENT SUPPORTED
TELEGRAM LINE
FB MESSENGER
CAROUSELS ▸ SOME REQUIRE BUTTONS / IMAGES
▸ VARYING NUMBER OF CARDS ALLOWED
▸ NOT EVERY MESSAGING APP SUPPORTS THEM
LINE
FB MESSENGER
WHAT ARE THE CHOICES?
READ ALL THE DOCSAND ROLL YOUR OWN SOLUTION
MAINTAINING CONNECTIONS TO ALL THE PROVIDERS
USE A MIDDLE-MAN HINT: UBISEND
A BIT ABOUT UBISEND
INTEGRATIONS▸ SUPPORT FOR FACEBOOK
MESSENGER, TELEGRAM, LINE AND SMS WITH A FURTHER 26 INTEGRATIONS IN THE PIPELINE
A BIT ABOUT UBISEND
CAMPAIGNS AND BROADCASTS▸ BUILD EMAIL STYLE DRIP
CAMPAIGNS
▸ BROADCASTS MESSAGES TO ALL OF YOUR SUBSCRIBERS
A BIT ABOUT UBISEND
CONVERSATIONS▸ CONVERSE WITH YOU
SUBSCRIBERS USING ANY INTEGRATED CHANNEL FROM ONE LOCATION
A BIT ABOUT UBISEND
REPORTING▸ BUILT-IN REPORTING FOR
YOUR CAMPAIGNS, BROADCASTS AND CONVERSATIONS
A BIT ABOUT UBISEND
UNIFIED NOTIFICATIONS▸ GET ALERTED TO ALL OF YOUR
INCOMING MESSAGES VIA ANY CHANNEL IN ONE CENTRAL LOCATION
A BIT ABOUT UBISEND
OH, AND WE HAVE AN API…▸ BUILD YOUR BOT ACROSS MULTIPLE
MESSAGING CHANNELS WHILST ONLY MAINTAINING A CONNECTION TO A SINGLE THIRD-PARTY, UBISEND!
TAKE AWAYS▸ MESSAGING APPS ARE TAKING OVER▸ UI ACROSS MESSAGING APPS IS NOT UNIFORM▸ MANAGING COMMUNICATION AND BUILDING BOTS
ACROSS MULTIPLE CHANNELS IS HARD▸ DEPENDING ON YOUR USE CASE, A MESSAGE
CHANNEL AGGREGATOR MAY MAKE YOUR LIFE SIMPLER