ICT Industry Strengths Sydney and Australia

Sydney is a rapidly growing Global hub for Digital Services.

Market Strengths

What is Australia really good at?

Where does our real competitive advantage lie?

Hyper-Competitive Media Enterprises

Media and Entertainment: Australia’s Seven Giants

ABC (TV, Radio, Online and Interactive)APN News and Media Fairfax Media (Newspapers, Radio, Fairfax Digital)News Corporation (Newspapers, Fox Studios, Foxtel)PBL Media (Nine, ACP, Ticketek)Seven (TV, Pacific Magazines, Yahoo7!, Ticketmaster)Ten Network (TV, Outdoor)

Has led to Super Strengths in Media

Also in customer-facing enterprises

$30Bn

$5.5Bn $1.1Bn

And there’s more on the way…

Atlassian founders celebrate Accel Partners $60M investment.

And also in Financial Services… Australia has very large, diverse and

sophisticated financial markets including Equity, Debts, Derivatives and Foreign Exchange.

In Sydney like Chicago, many of these started to resources and commodities trading and now have evolved to serve all industries.

Sydney is now a global hub for innovative Global Finance Technology Companies

Technology Strengths

The Quiet Revolution.

[1] Attracted $60m Expansion Capital Investment from Accel Partners.

Technology Strengths

Australia’s Quiet Revolution

Source: GCIO Research, 2010

Operating Systems, Security and Software development

SpringSource (VMWare acquisition)OK Labs (NICTA Spinout)Atlassian (Accel Partners Investee Co)[1] PC Tools (Symatech acquisition)Google (Where2 acquistion)

[1] Attracted $60m Expansion Capital Investment from Accel Partners.

Technology Strengths

Google Maps

Lars Rasmussen, Founder of Google Maps

Google Maps

2003 — Where2 Technologies, Founded in Sydney

2004 — Acquired by Google

2005 — Launched as Google Maps

2009 — Becomes Global Leader in Online Mapping

Google Maps — now Global #1

Google Australia Team 2006

Smart Grid Energy and Smart Metering

Landis and Gyr — World’s largest smart meter companyEnergyAustralia — $100m Newcastle SmartGrid Showcase

Market Strengths

Health Informatics

Cochlear (Public, ASX:COH 1888 Employees)iSoft (Public, ASX:ISF 4700 Employees)Resmed (Public, NYSE:RMD 2900 Employees)

Technology Strengths

Wireless

CSIRO 802.11 Wireless Standard and Patents NICTA GiFi Multi-Gigabit WirelessRadiata (Cisco Acquistion)Avega Systems (Cisco investee Co)

Technology Strengths

NICTA HQ at the Australian Technology Park, July 2010

Media Technologies: Audio Video and Imaging

Canon Research Labs (Integrated Arts Acquisition)Silverbrook Research (Global patent leadership)Dolby Laboratories (Lake Technologies Acquisition)Audinate (NICTA Spinout)Animal Logic (World leading Vfx and Animation)Dr D Studios (Digital Production Studio)

Media Technology Strengths

Fairlight global pioneers electronic music in 1980s.

Stevie Wonder + his CMI, Madison Square Gardens 1980

Fairlight

Integrated Arts

Canon’s Information Systems Research Lab300 Researchers working on next generation imaging technology

Silverbrook Research500 scientists – led by the most prolific patent holder in the world

AV Technology Leadership

1980 1990 2000 2010

Lake Technology

Dolby Labs Australia30 Researchers working on next generation Audio technologies

Silverbrook Research

1. Microsoft Corp

2. IBM

3. Hewlett-Packard Co

4. Canon Inc

5. Hitachi Ltd

6. Ricoh Co Ltd

7. Sun Microsystems

8. Silverbrook Research Pty Ltd

9. Xerox Corp

10. Seiko Epson Corp

Silverbrook Research ranks in top 10 global companies in Information Technology Patents.

Silverbrook Research holds over 1,800 US patents, with more than 2,000 US patents pending.

Source: Information Technology rank by The Patent Scoreboard ™ on the 1/1/2008.

Silverbrook Research

Patents granted relating to Inkjet Printing, USPTO 2000-8.

Sydney’s “Big Six”*

Six major animation and VFx studios1. Animal Logic (Babe and The Matrix)

2. Omnilab (Where the Wild Things Are)

3. Flying Bark (Zigby the Zebra)

4. Fuel (Iron Man 2, Australia)

5. FSM (Death Defying Acts) and

6. Rising Sun Pictures (Wolverine)

*Sydney Morning Herald, Erin Odwyer “Drawn from the best why the world wants Australia's animators”, May 29, 2009.

More information

• Paul McCarthy

Manager, Strategic Industry Development

New South Wales

Government Chief Information Office

• Phone (02) 9372 8286 / (0418) 608 224

paul.mccarthy@services.nsw.gov.au