div class=trans-pagebuttonPage 1button div class=trans-image amp-img class=trans-thumb alt=Page 1: SXSW 2016 - Everything you think about AB testing is wrong src=https:reader033fdocumentsinreader033viewer202206160955d28b70bb61eb5a048b47f2html5thumbnails1jpg width=142 height=106 layout=responsive amp-img divp#ABTestSX @chuparkoff @civisanalyticsp pEverything you think aboutAB Testing is wrongp pDan ChuparkoffVP of Productpdivdiv class=trans-pagebuttonPage 2button div class=trans-image amp-img class=trans-thumb alt=Page 2: SXSW 2016 - Everything you think about AB testing is wrong src=https:reader033fdocumentsinreader033viewer202206160955d28b70bb61eb5a048b47f2html5thumbnails2jpg width=142 height=106 layout=responsive amp-img divp#ABTestSX @chuparkoff @civisanalyticsp pThank youp p#ABTestSXpdiv