SXSW 2014 Panel: Future of Responsive Web Design

Post on 19-Nov-2014

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Industry analyst Kerry Bodine explains why we should care about responsive web design (think 22 million digital signs by 2015 and 171 million wearables by 2016). Mike Norman of digital agency Genuine Interactive explains the changes that RWD brings to an agency. Chris Saint-Amant of Netflix explains how their UI has been tuned. With customers in 41 countires, having a single code base for all brower-based signups has been central to astonishing growth. Social anthropologist Tim Hayden shares his observation of how RWD is changing daily behaviors and global entrepreneurship. Panel organized by Steffan Berelowitz of Bluetrain.io.

Transcript of SXSW 2014 Panel: Future of Responsive Web Design

#RWDnextgen

Kerry BodineAuthor and industry analyst@kerrybodine

Mike NormanVP Technology, Genuine Interactive@mnorman78

Chris Saint-Amant Manager, UI Engineering, Netflix@csaintamant

Tim HaydenAuthor and social anthropologist@TheTimHayden

Panel organizer: #RWDnextgen

Kerry BodineAuthor and industry analyst@kerrybodinekerrybodine.com

#RWDnextgen

We need to be prepared

for every screen.

#RWDnextgen@kerrybodine

##RWDnextgen@kerrybodine Source: BI Intelligence

1 in 5 people in the world own a

PCsmart phone

1 in 17 people in the world own a

tablet

##RWDnextgen@kerrybodine Source: worldometers.info

7,217,995,578people in the world

424,587,975tablets

1,443,599,116PCs & smartphones

##RWDnextgen@kerrybodine Source: Doberman

#RWDnextgen@kerrybodine

#RWDnextgen@kerrybodine Source: GestureTek

#RWDnextgen@kerrybodine

22 million

digital signs by 2015

#RWDnextgen@kerrybodine Source: Intel

#RWDnextgen@kerrybodine

#RWDnextgen@kerrybodine

171 million

wearablesby 2016

#RWDnextgen@kerrybodine Source: IHS

#RWDnextgen@kerrybodine

#RWDnextgen@kerrybodine

25 billion Internet-connected devices

by 2015

#RWDnextgen@kerrybodine Source: Cisco

50 billion Internet-connected devices

by 2020

Our processes need to continue

to evolve.

#RWDnextgen

@kerrybodine #RWDnextgenSource: Doberman

#RWDnextgen@kerrybodine

#RWDnextgen@kerrybodine

marketer / client designer developer

#RWDnextgen@kerrybodine

content comps code

marketer / client designer developer

#RWDnextgen@kerrybodine

Mike NormanVP Technology, Genuine Interactive@mnorman78

#RWDnextgen

Responsive affects everyone in an agency

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Educating internally is as important as educating clients

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Developers: Get used to being friendly with creatives

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Prediction:This will never stop growing (or changing shapes)

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Chris Saint-Amant Manager, UI Engineering, Netflix@csaintamant

#RWDnextgen

#RWDnextgen

#RWDnextgen

#RWDnextgen

www.netflix.com

m.netflix.com

#RWDnextgen

#RWDnextgen

#RWDnextgen

#RWDnextgen

Netflix Everywhere1,000+ devices

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10ft

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Phone/Tablet

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Website

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ComplimentarySecond-screenTime-shifting

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Tim HaydenAuthor and social anthropologist@TheTimHayden

#RWDnextgen

…and, we’ve been sitting on our tails, typing, for just over 200 years.

We’ve been upright and walking [mobile] for more than 4 million years…

#RWDnextgen

#RWDnextgen

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#RWDnextgen

#RWDnextgen

Kerry BodineAuthor and industry analyst@kerrybodine

Mike NormanVP Technology, Genuine Interactive@mnorman78

Chris Saint-Amant Manager, UI Engineering, Netflix@csaintamant

Tim HaydenAuthor and social anthropologist@TheTimHayden

#RWDnextgenPanel organizer:

Challenge QuestionsFrom panel organizer Steffan Berelowitz

CEO, Bluetrain.io @steffanb

#RWDnextgen