12

13

11

10

9

8

7

14

15

16

17

18

3

5

4

6

2

1

2420

22

19

23

21

Criteria

Skills and Knowlege1. awareness of diverse & global range of design cultures & languages2. experience of design research, analysis & synthesis3. visualising / prototyping skills & aptitudes in a range of media & formats4. aptitude in compiling interim & summative design presentations5. aptitude for designing through a digital platform6. experience of process, component & production technology

Project Process7. experience of design process & methodologies8. experience of team leadership & management9. experience of costing projects & fee negotiation10. experience of planning & managing project activity11. experience of managing client relationships & collaboration12. experience of a wide range of project types & scales of innovation

Enterprise and Marketing13. experience of project procurement & client consultation14. knowledge of design sectors & creative industries 15. experience in planning continuing professional development16. experience and understanding of legislation & regulations17. experience of design budgets & account management18. expereince of design practice marketing & promotion

Values and Vision19. understanding & practice of ethical business standards20. subscription to policies & standards of ethical design21. commitment to & understanding of the imperatives of professional practice22. awareness & appreciation of key design futures & innovation trends23. commitment to the advancement of design knowledge, expertise & value24. awareness & practice of user centred design

Score

1 none

2 Basic

3 Developing

4 Competent

5 Pro�cient

6 Professional

SWOT ANALYSIS DIAGRAM

skill

s + kn

owledge

values + visionenterprise + m

arke

ting

project process

PROJECT EXPERTISE

ENTERPRISE EXPERTISE

personal profile creative &

professionalpractice