SWITZERLAND

Do we need to manage the crisis (active), or let the crisis

manage us (passive)???

What can we lose in Switzerland?

Switzerland – Facts & Figures

Population ~7 Million

26 Kantons

4 Languages (Hebrew not one of them!!!)

Swiss Jewish Community – Facts & Figures

Jewish Population ~18,000 ~6,000 Housholds

JNJTotalJ/NJ

[%]

Deutsch2,5154,6947,20934/66

Franz.2,4721,6084,08060/40

Total4,9876,30211,28944/56

KKL Schweiz

Swiss KKL - Sources of Income

0

1

2

3

4

5

6

M-C

HF

Personal Solicitation

Wills & Bequests

Traditional

2010 201220112004 2005 2006 2007 2008 2009

~ CHF 4,600,000

=~ US$ 5,000,000

Income 2011

Av. Total Community

CHF 0.66 p.c.

Av. Jewish Community

CHF 255 p.c.

Criticism & Examples

Jewish Donors (?)

•Organisations / NGOs•Community Members•Multiplicators (Jewish Media, professionals, private people)

8

Non-Jewish Donors (?)

•Organisations / NGOs •Multiplicators (non-Jewish Media, private people)

SWOT Analysis (from a communication perspective)

Strengths•110 years success story•Apolitical NGO•Active in environmental issues (not only in ISR)•Many projects (supported by KKL-CH)•.... amongst those many for Non-Jews•Broad donor base (Jews + Non-Jews)•Pure conscience

9

Weaknesses•Re-active communication (El-Arakib)

•Dependence on Israeli government*

•Rich and well known organization = welcome target

•Defensive position by KKL Jerusalem

•Anti-Israeli mood in Swiss media

•Negative coverage in Israel media

*) Duties defined in contract with ILA

Opportunities

•Openness towards critics

•Show the (true) facts

•Support by third parties (e.g. Bedouins)

•Alliances with other Zionist organizations

•Targeted pro-active communication

Threats

•Further allegations (right or wrong)

•Internal disputes in KKL-JNF

•Defamatory media campaign

•Unsettledness of Swiss donors

SWOT Analysis (from a communication perspective)

10

Weaknesses

•Re-active communication (El-Arakib)

•Dependence on Israeli government*

•Rich and well known organization = welcome target

•Defensive position by KKL Jerusalem

•Anti-Israeli mood in Swiss media

•Negative coverage in Israel media

*) Duties defined in contract with ILA