Case Study

Singapore economic Development BoarD

Client: Singapore eConomiC

Development BoarD

Communication tool: Singapore BuSineSS newS

Frequency: Quarterly

objectives: SaleS / external CommuniCationS / engagement

target audience: BuSineSS

Intelligence

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Building business.

Overview

The Singapore Economic Development Board (EDB) is the lead government agency shaping Singapore to become the global business centre. It is responsible for delivering inward investor-value as well as business to companies in Singapore. Fundamentally, EDB creates jobs and economic opportunity for the people of Singapore. In the process, it is building Singapore’s future.

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Promoting a nation.

The Challenge

Switch was invited by the Singapore Economic Development Board to produce a new and improved version of their online newsletter, Singapore Business News. The mandate was to make it a more effective marketing tool – engaging with, and promoting the country to, globally influential professionals and heads of international business, with a view to inbound investment.

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Reaching a global audience.

The Solution

Switch changed Singapore Business News’ design to make it easier to read. Not a bad starting point. We then set about enriching its content in order to make it more appealing to the target audience. That meant more opinion, more analysis, and less hard-sell; transforming a simple newsletter into a useful thought-leadership tool with a digital broadcast distribution to 50,000 people worldwide.

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Growing the relationship.

The Result

The feedback from the client has been phenomenal. EDB has doubled the size of the publication, while commissioning Switch to provide a wide range of on-going content for its website – including additional thought-leadership pieces, case studies for the most significant Singaporean industries, and market intelligence for potential partners. The relationship continues to grow.

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Reaching new heights.

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Bringing to the table a wealth of experience in editorial production, design and copywriting, Switch has consistently met our publication deadlines smoothly, and delivered an exemplary quality of work, each and every time. Even when facing the grunt of tight production timelines, Switch has proven it is versatile and efficient, accommodating even urgent, on-the-fly requests without compromising on the quality of work. For your design and content creation projects, we would highly recommend Switch as the choice agency to fulfil your requirements.

Gibryon TanProject Officer

Marketing & CommunicationsSingapore Economic Development Board

Testimonial

SEDB

SingaporE BuSinESS nEwS – onlinE nEwSlEttEr

1 complete redesign

2x - newsletter doubled in size

50,000 distribution worldwide

Always talking about you.

If you want your customers in Asia

and the Middle East to talk about you,

you need to talk to us.

talktoswitch.com

Switch Limited

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Switch Communications

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Email: owen@switchsg.sg

Switch Limited

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