Post on 13-Feb-2016
description
Sweet Delight Factory
Ashley HarveyAlitzah Utain
Eriselda JaupajKayla Shank
Lauren Reppucci
Mission StatementOur mission for Sweet Delight Factory is to make our oh so many candy
lovers out there interested in our new and upcoming candy as well as to bring back the swing from some of the old candy hits. Who can forget our penny candy? Penny candy gets you scrumptious tastes for only a penny in price. Sweet Delight Candy will offer candy baskets, gift baskets and piñatas to custom orders in large and small quantities. Don’t go to any party without Sweet Delight Factory candy. Sweet Delight Factory will also include a gift shop so you can purchase t-shirts and other must haves in your favorite candy colors. When you subscribe and buy candy through our website, 20% of your money will be donated to supply candy baskets from our company to our troops. Orders of $20.00 or more will be given free shipping. Our mission is to make every candy fan out there excited to enjoy our candy and come back for more.
Main Revenue Streams• Costs and Payments (20% of all money goes
towards the troops remember!)
• Monthly subscription .50 cents
• Yearly subscription fee of $4.99
• Unlimited subscription $9.99
Delivery MethodsOur website will be accessible from any internet
able device.
Products will be shipped to the customer’s homes via standard shipping
Advertising• Other Online websites • Posters and flyers at grocery stores, gas
stations, amusement parks, and movie theatres• Commercials on TV (food channel)• Billboards advertising candy tasting fairs,
candy bouquet ordering, candy filled pens, piñatas, candy jewelry, candy apparel, and consumer input on new candy ideas
Advertising
Demographic Research
20%
20%35%
25%
AGE
5yrs- 10 yrs16yrs- 20yrs21yrs- 25yrs26yrs-30yrs
Demographics
45%
55%
GENDER
MaleFemale
Demographics
10%
20%
30%
40%
Income of buyers
Less than 5,0005,000-25,00025,000-40,00040,000-65,000
Product Sample http://www.geocities.com/alitzahu0519/SweetDelightFactory.html?1240881499265