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9/13/2012 1

Sustainability Makes Cents

Jo-ell Carson Communications Director Greater Madison Chamber of Commerce

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9/13/2012 2

• Program Manager, Sustainable Business Initiative

• More than 5 years with Wisconsin DNR

• Field Ecologist in Ecuador

Our Presenter

Annemarie KalsonSustain Dane

SUSTAINABILITY MAKES CENTS

Annemarie KalsonProgram Manager

Sustainable Business Initiative

SUSTAIN DANE

AT HOMEBadger Bioneers Conference, December 12-13 @ Union SouthEco-Salons Live Forward Club Northwest Earth Institute Study Circles

AT SCHOOLMMSD’s Sustainability PlanMpower School ChaMpions ProgramGROW Coalition Badger Rock Middle School

AT WORKMpower Business ChaMpions ProgramSustainable Business Network

SUSTAIN DANE FUNDERS

HOW DO WE DEFINE ‘SUSTAINABILITY’?

‘Sustainability’ is…

…meeting the needs of the present without compromising the ability of future

generations to meet their own needs.

- UN World Commission on Environment and Development

Do unto those downstream what you would have those upstream do unto you.

- Wendell Berry

“The Big Problem is nothing more or less than the sum total of

countless little everyday choices, most of them

made by us…”

- Michael Pollan

MPOWER BUSINESS CHAMPIONS PROGRAM

• 50 + organizations since 2009• 150+ projects completed• $800,000 & 14,000 tons C02

emissions saved annually

THE MPOWER PROGRAM IS THE LINK BETWEEN

YOU AND COMMUNITY RESOURCES

MPOWER RESOURCES

EPA; Energy Star Portfolio Manager

Energy Stewards Web Platform

Energy Efficiency Support

Focus on Energy

Dane County Clean Air Coalition

Rideshare, Etc.

B-Cycle

Madison Metro

EnAct

FairShare CSA Coalition

UW-Extension

MPOWER CHAMPIONS PROGRAM: KEY COMPONENTS

MEASURE

LEARN

CONNECT

ACT

$AVE

TRACK

MPOWER BUSINESSES COMMITT TO:

Providing Sustain Dane with 3 years of utility data

Participation of entire Mpower Team in at least 2 meetings with Sustain Dane staff

Holding Mpower Team meetings regularly

Attendance of 2 or more Team members at monthly Lunch and Learn events

Meeting with advisors and consultants provided by the program at no cost

Update resource use (electricity, gas, water) in Energy Stewards Web Platform

Implementing 5 Mpower Projects

SUSTAINABILITY

=

MORE MONEY +

HAPPIER EMPLOYEES

ZDA, INC

• Used Kill-A-Watt to baseline

office electricity use

• Increased knowledge led to

behavior change

• ZDA saw their lowest energy

bill in 3 years this July

EZ OFFICE PRODUCTS •

• • Installed an employee garden: spring

2012

• Employees and relatives volunteered

time and donated materials

• Bonding process built camaraderie

ISTHMUS ENGINEERING AND MANUFACTURING

• Sold 250 LED light bulbs to

employees ($10 to benefit local

high school engineers club)

• CO2 emission reduction of 25

tons

• Greater impact (and less $) than

10 kW solar PV system

DESIGNCRAFT ADVERTISING

• Tracked when employees biked,

carpooled, or bused to work

• Rewarded miles with money to be used

at local bike shop

• Engaged employees, decrease company’s

carbon footprint

OUR VISION IS FOR EVERY BUSINESS TO HAVE A

‘SUSTAINABILITY MAKES CENTS’ STORY$800,000 saved

annually

MORE THAN $800,000 SAVED ANNUALLY

WHAT IS YOUR STORY?

7 TIPS TO CREATING A SUCCESSFUL GREEN TEAM

1.

SECURE UPPER MANAGEMENT SUPPORT

2. BE STRATEGIC ABOUT

YOUR MEMBERS

3.

DEFINE THE SCOPE OF YOUR WORK

4.

MEET AT LEAST ONCE A MONTH

5.

CREATE A 2 PRONGED COMMUNICATION PLAN

6.

JUST DO SOMETHING

7.

CELEBRATE AND RECOGNIZE

YOUR CHAMPIONS

SUSTAIN DANE’S SUSTAINABLE BUSINESS

NETWORK

How will you use sustainability to reach your business goals?

Annemarie Kalsonannie@sustaindane.org608-819-0689www.sustaindane.org