2

3

5

7

…fur

…animal

testing

…diet(land animal)

…diet(water animals)

11

1,5 tons of food consumed

per year per person

100 000 meals per day 867 000 decisions

each year

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Motivation (heart, mind, taste)

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14

15

16

17

18

animal proteins plant-based proteins

Joghurt & milk 3g Oats 13 g

Beef 21 g Lentils 24 g / kidney beans

Eggs 13 g Linseeds 24 g / Peanuts 25 g

Rice 7 g

Spinach & broccoli 3 g/

19

Less emmission: 15-51 %

Less deforestation: 80 %

More biodiversity: 80 %

More fresh water: 20-33 %

More grains for human diet: >30 %

Desease prevention: 30%

Less use of antibiotics: 80 %

Moral values carnism

More animal welfare: >95 % of global animalsuffering

hardly any negative effects

22

23

Shower - Shutterstock

Cows

Protein – Cow

Milk alternatives

Protein sources

Vegan – Eat grass

Zucchini-Rollen

Burger

Pancakes