Post on 29-Dec-2015
SUSTA Nashville Meeting December 2012
SUSTA Nashville Meeting 2012
European Market European Market & Activity & Activity
OverviewOverview
SUSTA Nashville Meeting December 2012
Part 1: Presentation of the marketPart 1: Presentation of the market
Part 2: Food in the EUPart 2: Food in the EU
Part 3: EU activitiesPart 3: EU activities
SUSTA Nashville Meeting December 2012
Part 1: Presentation of the marketPart 1: Presentation of the market
SUSTA Nashville Meeting December 2012
EU 27EU 27
==
500 Million500 Million CConsumersonsumers
EU Member States EU Member States
SUSTA Nashville Meeting December 2012
Europe at a glanceEurope at a glance
• Population : 500 million consumers• Monetary Unit : Euro (not all)• Dollar/Euro Rate : 1.29 ( was 1.51)• Official Languages : 21(German biggest)• Import Food : 90 billion US Dollars*• Import Food USA : 6 billion US Dollars• 15 mature markets and 12 emerging countries
SUSTA Nashville Meeting December 2012
Why the EU?Why the EU?
U.S. Exports of Consumer Orientated Agricultural, Fish & Seafood Products to
European Union 27, India, Canada and China in thousands of dollars
** extrapolated
SUSTA Nashville Meeting December 2012
Total EU Import Total EU Import
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
100000
In Millions
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Year
EU (27 countries)
Total EU import food, drinks and tabacco
SUSTA Nashville Meeting December 2012
Continent Europe Continent Europe
EuropeEurope
==731 Million 731 Million Consumers Consumers
SUSTA Nashville Meeting December 2012
Buying HabitsBuying Habits
• Retailers and large Food Service chains do NOT buy directly
• Importers and providers are your partners• Logistic trade country by country
SUSTA Nashville Meeting December 2012
How do they pick up?How do they pick up?
• Trade shows• Sales presentation• Trade missions • Seminars/meetings/events• Trade magazines• Internet
SUSTA Nashville Meeting December 2012
What ‘drives’ our exportWhat ‘drives’ our export
• Dollar/Euro rate• Changes Import Duties• Consumer Demand
SUSTA Nashville Meeting December 2012
• Healthy• Sustainable• Convenience• Food Miles• Slow Food• Taste• Price• Functional Food• Organic • Fairtrade
Main Food TrendsMain Food Trends
SUSTA Nashville Meeting December 2012
• Seafood• BBQ products• Sauces and marinades• Trendy items• Special fresh fruits and vegetables• Horticulture• Value added• Organic• Bakery• Sweet Potatoes, Sweet Onions• Peanuts and berries
Export OpportunitiesExport Opportunities
SUSTA Nashville Meeting December 2012
Eastern EuropeEastern Europe
==
Emerging MarketEmerging Market
Export OpportunitiesExport Opportunities
SUSTA Nashville Meeting December 2012
• EU is not one market:- Many different languages;- Many consumer differences;- Not all-in euro’s;- Terms of payment;- Logistics.
• GMO• Better preparation and follow up• Not permitted: dairy, meat, chicken and potatoes
Export ChallengesExport Challenges
SUSTA Nashville Meeting December 2012
Consumer behaviour:Consumer behaviour:
Oktober FesteOktober Feste
SUSTA Nashville Meeting December 2012
• Frozen trendy products• Organic trendy products• Food Service initiatives
Haven’t promotedHaven’t promoted
SUSTA Nashville Meeting December 2012
• Homework and research markets• Strategy of your company• Costs like:
- certifications; - labelling;- transportation;- terms of payment; - import duties.
• Approach Food Service/Retail……
Steps to launch your productsSteps to launch your products
SUSTA Nashville Meeting December 2012
Opportunities Retail•Wider range of players •Larger market
Food Service versus RetailFood Service versus Retail
Oppertunities Food Service:•EU Food Service, many different players;•Less concentration;•Less labelling requirements.
SUSTA Nashville Meeting December 2012
• Main general Food shows:• Horticultural Mission Floriade• Fruit Logistica
Succesful activities 2012Succesful activities 2012
20122012
SUSTA Nashville Meeting December 2012
• PLMA…….
Activities 2013 to reconsider??Activities 2013 to reconsider??
2013??2013??
SUSTA Nashville Meeting December 2012
• Leading general Food Shows• Specialty shows like ORGANIC
shows(BIOFACH), Food Ingredients, IFF etc Snackex in Sweden, London Wine Fair
• Outbound mission for Horticulture, Food Service, new EU Markets
• Inbound Mission to Fancy Food Show Fresh Produce, Seafood
Focus for 2014Focus for 2014
SUSTA Nashville Meeting December 2012
Victor Phaff Karin DefossezVictor Phaff Karin Defossezvjp@phaff.com vjp@phaff.com kd@phaff.com kd@phaff.com