Susan KleimannClarity Meeting

Hosted byLynda Harris, Write Group, Limited

Wellington, New ZealandNovember 19, 2007

Visual Communication IRS Study Examples Benefits

Visual communication is a dialectic between the written word and visual components. They work hand in hand. You cannot change one without the other.

We’re surrounded by it. Some of it good; some of it bad, but it helps.

80 million U.S. taxpayers file their federal income tax using Form 1040.

Instruction book is updated annually to reflect new legislation.

1977 is the last revision of the Form 1040 and instructions.

Taxpayers rarely read tax instructions for pleasure or entertainment

Taxpayers read only as much as necessary—if that!

Taxpayers read to • Find information• Make a decision• Act

So what?

Proximity Similarity

“The significant problems we face cannot be solved at the same level of thinking we were at when we created them.”

-Albert Einstein

Health Canada has suspended marketing of Adderall XR products from the Canadian market due to concern about reports of sudden unexplained death (SUD) in children taking Adderall and Adderall XR. SUD has been associated with amphetamine abuse and reported in children with underlying cardiac abnormalities taking recommended doses of amphetamines, including Adderall and Adderall XR. In addition, a very small number of cases of SUD have been reported in children without cardiac abnormalities taking Adderall. At this time, FDA cannot conclude that recommended doses of Adderall can cause SUD, but is continuing to carefully evaluate these data.

StatusHealth Canada no longer allows marketing in Canada of Adderall XR products

ReasonSome children taking Adderall XR have died suddenly and without apparent cause.A sudden unexplained death (SUD) has occurred with three types of medical conditions:

1. In children with an abuse of amphetamines

2. In Children with underlying cardiac abnormalities and who are taking recommended doses of Adderall And Adderal XR, and

3. In a very small number of children without underlying abnormalities

The FutureFDA is looking at these data, but cannot conclude that recommended doses of Adderall can cause SUD. FDA will update this information when we learn more.

Can see the whole and the parts

You are here

Can see the whole and the parts

Can see the hierarchy

Can see the whole and the parts

Can see the hierarchy

Can find the key information

Can see the whole and the parts

Can see the hierarchy

Can find the key information

Can retain

Can see the whole and the parts

Can see the hierarchy

Can find the key information

Can retain Can act

In short . . .

Clarity

Susan Kleimann, Ph.D.Kleimann Communication Groupwww.kleimann.comskleimann@kleimann.com