Recruiting and Developing Employer Image in Social Media – Survey Results

2010 – Finland

Respondents from varying types of companies

• 474 respondents

• Most of the respondents from small companies, 1–10 employees

• Companies of all sizes

• Branch of businesses:

• Industry

• Whole and retail sales

• ICT and communication

• Education

• Other services sectors

• Total 68 % of respondents

Added valuenoticed

Jokers: Few

respondents in survey,

but interesting results.

Use of SoMe noticed• Facebook and personal network in LinkedIn in use

• Smaller companies are more active

• Added value can be noticed even slightly in nearly all companies

• Industry has the biggest future expectations unless they use it least

• From plans to practice?

• What about employer image?

Employer imagewon’t be

developed…

SoMe is more allowed

to use if it has a role in

recruiting.

SoMe is allowed to

use at work…

…but not for company’s

benefit?

More targets set if

SoMe has a role in

recruiting.

Change from plans to practice in key role

• SoMe has been used as recruiting channel in some companies and several companies have positive future plans for it

Job ads could be spreaded widely in SoMe in addition to personal network

• Employer image has not been developed as a general rule although the best advocats, employees, spend their working hours there.

Instructions and support for employees to work as company voice in relevant discussions

Do you want to discuss more closely about these topics and how

to improve your business?

Contact us Jukka Pekonen

+358 (0)40 70 66 121

jukka.pekonen@kiitos.fi

Aki Kakko

+358 (0)40 159 4646

aki.kakko@kiitos.fi

Kiitos Henkilöstöpalvelut OyMannerheimintie 15

00260 Helsinkiwww.kiitos.fi