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Noel HatchResearch & Design Manager

@noelito

Supporting Research & Design

1.5 million residents

300 services

£2.2 billion budget

• Design• Distribute

• Understand• Stimulate

CreativityCollaboration

NeedsMotivations

PrinciplesPrototypes

MethodsSupport

Students

Professors

Public service staff

Local groups

Entrepreneurs

Social networks

1. Build relationships to stimulate collaboration

2. Cultivate creativity before…

…uncovering people’s needs

3. Help them make sense of the issues…

Supporters

Learners

Performers

Growers

Organisers

…and their motivations & skills

4. Crowd source principles…

+15 partners +400 participants

+150 insights +30 prototypes

+£100K investment raised

Partners Issues Motivations

Principles Prototypes Sustainability

…to prototype your projects

5. Distribute expertise with your partners…

…to support sustainability

Understand

Support

Influence

• Design• Distribute

• Understand• Stimulate

CreativityCollaboration

NeedsMotivations

PrinciplesPrototypes

MethodsSupport

Icons from ServiceDesignTools