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On 18th August 1975, an actor named Rajinikanth acted in a small role in Apoorva Ragangal, a landmark film by Tamil veteran director K.Balachander. Today, that actor is probably the world's biggest phenomenon with millions of die-hard fans. To celebrate 39th anniversary of the first time he appeared on screen, we at Digitally Inspired Media designed 39 minimalist posters in a record 5 hours! The project was named #39YearsOfSuperstar and was based on Rajini's most iconic movies. This is a brief on how the project - #39YearsOfSuperstar panned out and its outcome.