Supercharge Your Inbound Marketing in 2013

#InboundTO

Dev Basu & Vlad Rascanu, January 17 2012

Tonight you’ll learn how to

Rock Inbound Marketing

I Tried Inbound Marketing Once…

It was Horrible…

Tonight you’ll learn how to

Rock Inbound Marketing

I Tried Inbound Marketing Once…

Leads to Sucky Results

Upside Down Marketing

Tonight you’ll learn how to

Rock Inbound Marketing

I Tried Inbound Marketing Once…

Inbound Makes Sense

Tonight you’ll learn how to

Rock Inbound Marketing

I Tried Inbound Marketing Once…

R

Blogs +Blogging

Comment Marketing

News/Media/PR SEO

Social Networks

Word of Mouth

Q+A Sites

Forums

Online Video

Podcasting

Webinars

Research/White Papers

Infographics

Social

Bookmarking

INBOUND MARKETING! (AKA all the “free” traffic sources)

Direct/Referring Links Type-In Traffic

Email

Local Portals

Evaluating a Typical Search Result

Tonight you’ll learn how to

Rock Inbound Marketing

I Tried Inbound Marketing Once…

Tonight you’ll learn how to

Rock Inbound Marketing

I Tried Inbound Marketing Once…

Tonight you’ll learn how to

Rock Inbound Marketing

I Tried Inbound Marketing Once…

Tonight you’ll learn how to

Rock Inbound Marketing

I Tried Inbound Marketing Once…

Building a site with no SEO

is like building a car with no

engine.

Tonight you’ll learn how to

Rock Inbound Marketing

5 Strategies to Supercharge Your Inbound Marketing

Hack

Keyword

Research

Hack Content

Ideation

Hack

Influencer

Identification

Hack

Distribution

Hack Content

Generation

5 Strategies to Supercharge Your Inbound Marketing

Hack Keyword

Research

1. Hack Keyword Research

http://www.soovle.com/

1. Hack Keyword Research

http://ubersuggest.org/

1. Hack Keyword Research

http://adwords.google.ca/o/KeywordTool

1. Hack Keyword Research

1. Hack Keyword Research

http://clues.yahoo.com/analysis

5 Strategies to Supercharge Your Inbound Marketing

Hack Content

Ideation

2. Hack Content Ideation

http://seogadget.com/using-google-docs-to-generate-hot-content-strategies/

2. Hack Content Ideation

http://bottlenose.com/

2. Hack Content Ideation

http://developers.facebook.com/docs/reference/plugins/activity/

4. Hack Content Distribution

https://ifttt.com/

5 Strategies to Supercharge Your Inbound Marketing

Hack Influencer

Identification

3. Hack Influencer Identification

https://followerwonk.com/

3. Hack Influencer Identification

http://mentionmapp.com

3. Hack Influencer Identification

http://www.twilert.com

5 Strategies to Supercharge Your Inbound Marketing

Hack Content

Distribution

4. Hack Content Distribution

4. Hack Content Distribution

http://scrapebox.com/

4. Hack Content Distribution

http://www.yesware.com/

5 Strategies to Supercharge Your Inbound Marketing

Hack Content

Generation

5. Hack Content Generation

5. Hack Content Generation

http://knowem.com

5. Hack Content Generation

http://www.tynt.com/

5. Hack Content Generation

https://www.google.ca/imghp?hl=en&tab=wi

Brilliant Content + Great SEO + Social = Success.

Great

Content +

SEO

Friendly +

Social

Sharing +

Link

Building

=

Higher

Rankings

More

Readers

More

Followers

More

Influence

=

Unmatchable

Marketing &

Advertising ROI

Traffic Before SEO

Recommendation

Implementation

Traffic After SEO

Recommendation

Implementation

( 600% Jump in Traffic)

Thank you