Post on 21-Mar-2017
SUPERCHARGE YOUR DIGITAL LEAD MACHINE
INTRODUCTIO
NMeet Rand
Rand LeMarinelVP-Marketing @ Shred Nations@SN_Rand 13 years in Marketing• Dish Network• Vail Resorts• Aspen Snowmass• Intuit• DaVita• Rocky Mountain Health Plans• Lillian Vernon
With Shred Nations since 2014
Golfing, hiking, beer and the Denver Broncos
#NAID2017 #AskRand
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INTRODUCTIONOverview
2016 In Review
• GMB• Barnacle• Technical• Paid• Content
Rev It Up
• General• Mobile• Response
Drive It Fast
Q & A
#NAID2017 #AskRand
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Stats 2016 YEAR IN REVIEW
232,000+ Inquiries
#NAID2017 #AskRand
© 2017 Shred Nations. All Rights Reserved.
Stats
68,000+ Referrals
2016 YEAR IN REVIEW#NAID2017 #AskRand
© 2017 Shred Nations. All Rights Reserved.
2016 YEAR IN REVIEWStats
63% Commercial37% Residential
#NAID2017 #AskRand
© 2017 Shred Nations. All Rights Reserved.
2016 YEAR IN REVIEWStats
29% Network30% Small41% Other
Network Small Other
#NAID2017 #AskRand
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REV IT UPWhy?
Google this, Google that, Google everything
#NAID2017 #AskRand
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REV IT UPWhy? #NAID2017
#AskRand
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REV IT UPGMB #NAID2017
#AskRand
Google My Business
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REV IT UPGMB
Claim your listing
#NAID2017 #AskRand
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REV IT UPGMB
Add Images#NAID2017 #AskRand
63% of Google image search turns into trafficBrafton – 11/26/14
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REV IT UPGMB
Add Images#NAID2017 #AskRand
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REV IT UPGMB
Phone Number#NAID2017 #AskRand
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REV IT UPGMB
Hours
#NAID2017 #AskRand
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REV IT UPGMB
Hours
#NAID2017 #AskRand
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REV IT UPGMB
Reviews
#NAID2017 #AskRand
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REV IT UPBarnacle Marketing #NAID2017
#AskRand
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REV IT UPBarnacle Marketing #NAID2017
#AskRand
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REV IT UPBarnacle Marketing #NAID2017
#AskRand
Social Media
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REV IT UPBarnacle Marketing #NAID2017
#AskRand
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Customer Service
https://www.customermagnetism.com/blog/social-responses-rock-customer-service-social/
REV IT UPBarnacle Marketing #NAID2017
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REV IT UPTechnical #NAID2017
#AskRand
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REV IT UPTechnical #NAID2017
#AskRand
Google Page Speed Insights
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REV IT UPTechnical #NAID2017
#AskRand
Waterfall
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REV IT UPTechnical #NAID2017
#AskRand
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REV IT UPTechnical #NAID2017
#AskRand
Wordpress Plugins
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REV IT UPTechnical #NAID2017
#AskRand
Google Search Console
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REV IT UPTechnical #NAID2017
#AskRand
Monitor Errors
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REV IT UPTechnical #NAID2017
#AskRand
Add Sitemaps
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REV IT UPTechnical #NAID2017
#AskRand
Monitor Sitemaps
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REV IT UPPaid #NAID2017
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Advertise When Available
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REV IT UPPaid #NAID2017
#AskRand
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REV IT UPPaid #NAID2017
#AskRand
Test, Test, Test
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REV IT UPPaid #NAID2017
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Tell a Story
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REV IT UPPaid #NAID2017
#AskRand
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Display
REV IT UPPaid #NAID2017
#AskRand
Geolocate
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DRIVE IT FASTOverall Conversion #NAID2017
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DRIVE IT FASTOverall Conversion #NAID2017
#AskRand
Trust Symbols
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DRIVE IT FASTOverall Conversion #NAID2017
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Call to Action
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DRIVE IT FASTOverall Conversion #NAID2017
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Click to Call
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DRIVE IT FASTOverall Conversion #NAID2017
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Autofill
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DRIVE IT FASTMobile #NAID2017
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30% of Traffic
2012 2013 2014 2015 20160
10
20
30
40
50
60
70
80
90
100
Mobile Desktop Tablet
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DRIVE IT FASTMobile #NAID2017
#AskRand
60% of Searches
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DRIVE IT FASTMobile #NAID2017
#AskRand
Test Mobile
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DRIVE IT FASTMobile #NAID2017
#AskRand
Multi-Device
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DRIVE IT FASTMobile #NAID2017
#AskRand
Multi-Browser
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DRIVE IT FASTMobile #NAID2017
#AskRand
Clickability
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DRIVE IT FASTMobile #NAID2017
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Autofill (Again)
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DRIVE IT FASTMobile #NAID2017
#AskRand
Scrollability
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DRIVE IT FASTMobile #NAID2017
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Click to Call
DRIVE IT FASTResponse #NAID2017
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Reply Where the Customer Inquires
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THE ENDQUESTIONS @SN_Rand #AskRand
© 2017 Shred Nations. All Rights Reserved.