THE MEMBERSHIP ECONOMY

SUPERUSERSAND

ROBBIE KELLMAN BAXTER

SUPERUSERINTRODUCING THE

AND WHY DO THEY MATTER

WHAT ARE

SUPERUSERS…

?

SUPERUSERS DRIVE THE

MEMBERSHIPECONOMY

!

SELF-ACTUALIZATION

ESTEEM

SOCIAL

SAFETY

PHYSIOLOGICAL

Maslow’s Hierarchy

BIG CHALLENGE FOR

CUSTOMERSUCCESS

!

SO HOW DO YOU FIND & SUPPORT

SUPERUSERS?

What does it mean to have members--not customers?

How would a forever transaction change your customer’s life?

Who are your super-users and how would you build more

of them through your on-boarding process?

What is the ongoing forever benefit that you provide?

READALL ABOUT

IT!www.peninsulastrategies.com650-322-5655