Post on 09-May-2015
Mobile SEO& Page SpeedCindy Krum, MobileMoxie
Cindy KrumCEO & Founder,MobileMoxiecindy@mobilemoxie.com720-231-7277Twitter/Skype: Suzzicks
2 Months Free MobileMoxie Tools with This Promo Code:
SMXWEST2014www.mobilemoxie.com/register
Top Google Mobile
Rankings
Top Google Mobile
Rankings
Mobile Ranking Signals
Understanding Varies: User-Agent
• Impacts CDN Caching• Requires Special Set Up
What is Broken Content?
• Flash• Popups• Hover Effects• Sideways Scrolling• Tiny Font Sizes• Tiny Buttons• Device-Specific
Content• Slow Pages
Bounce Rate – Likely ‘Mobile Bounce Rate’
Why is Page Speed Important?
Here is the Problem
Responsive DesignTends to be Slow
So How Do You Speed Up Responsive Design?
Goo
gle
Page
Spe
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ireFo
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ugin
– D
ownl
oad:
htt
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nsio
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Goo
gle
Page
Spe
ed In
sigh
ts (W
eb T
ool):
htt
ps:/
/dev
elop
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peed
/pag
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hts/
Google Tools Give Different Results
FF Plugin Web Tool
Google Tools Give Different Results
UX Beta Elements May Come Into Play in the Algorithm
• Screen-Width/Viewport Settings
• Font Sizes• Tap-Target Sizes• Language Attributes
(Send in HTTP Header)
• Unused CSS & Efficient CSS Selectors
Mob
i Tes
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m A
kam
ai:
http:
//m
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om/m
/ind
ex.c
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Mob
ile O
K fr
om W
3C:
http:
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g/m
obile
Closing Strategy Notes
– Load Time is Super Important for Mobile SEO & Usability• All Mobile Architectures Need Good Load Time• Use Tools To Find the Opportunities
– Considering a mixed or staged approach, depending on page content and objective• 'M.' product pages/PPC landing pages• Responsive blog, search & navigational pages• 'Varies: user-agent' server setting on everything
Cindy KrumCEO & Founder,MobileMoxiecindy@mobilemoxie.com720-231-7277Twitter/Skype: Suzzicks
2 Months Free MobileMoxie Tools with This Promo Code:
SMXWEST2014www.mobilemoxie.com/register