Super Bowl Ad ManiaMarketing & PR Lessons for Your Business

Secrets behind the 2011 Super Bowl

Advertising (And PR) Successes…

and how YOU can use them for

your business too!

Super Bowl Ad ManiaMarketing & PR Lessons for Your Business

Listen or Watch the webcast at: http://tinyurl.com/AdMania2011

Hosted by: Jennifer Brand jennifer@prpowertools.com

@prpowertools

Super Bowl Ad ManiaMarketing & PR Lessons for Your Business

Super Bowl Ad ManiaMarketing & PR Lessons for Your Business

Super Bowl Ad ManiaMarketing & PR Lessons for Your Business

2011 Ad Stats:

$3,000,000 Average Cost of 30-second ad

$100,000 Average Cost per second

111,000,000 Average Number of SB viewers*

*SB XLV is the most-watched program of all time

Super Bowl Ad ManiaMarketing & PR Lessons for Your Business

Super Bowl Ad ManiaMarketing & PR Lessons for Your Business

USA Today’s Ad Meter

• Anheuser Bush reigns, until 2009 (Doritos)

• 2010: Snickers – Betty White

• 2011: Darth Vader

Super Bowl Ad ManiaMarketing & PR Lessons for Your Business

USA Today’s Ad Meter

• Anheuser Bush reigns, until 2009 (Doritos)

• 2010: Snickers – Betty White

• 2011: Darth Vader

Super Bowl Ad ManiaMarketing & PR Lessons for Your Business

Lesson 1: Cause a Controversy

Super Bowl Ad Mania Marketing & PR Lessons for Your Business

Lesson 1: Cause a Controversy

Super Bowl Ad Mania Marketing & PR Lessons for Your Business

Lesson 2: Consistent Branding

Super Bowl Ad Mania Marketing & PR Lessons for Your Business

Lesson 3: Sneak Peaks & Reveals

Super Bowl Ad Mania Marketing & PR Lessons for Your Business

Lesson 4: Listen to your AUDIENCE (or even better, have your audience shape & share your message)

Super Bowl Ad Mania Marketing & PR Lessons for Your Business

Lesson 5: Giveaways

Super Bowl Ad Mania Marketing & PR Lessons for Your Business

Lesson 6: Leverage & MAXIMIZE Exposure

Super Bowl Ad Mania Marketing & PR Lessons for Your Business

Lesson 7: Go for your GOAL (awareness, relationships with consumers….

Super Bowl Ad Mania Marketing & PR Lessons for Your Business

Super Bowl Ad Mania Marketing & PR Lessons for Your Business

Super Bowl Ad Mania Marketing & PR Lessons for Your Business

Super Bowl Ad ManiaMarketing & PR Lessons for Your Business

Wrap up:Cause a Controversy

Consistent Branding

Sneak Peaks & Reveals

Listen to Your Audience

Giveaways

Leverage & Maximize Exposure

Go for Your Goal

Super Bowl Ad ManiaMarketing & PR Lessons for Your Business

Want More?

Super Bowl 2011 Commercials: www.FoxSports.com/Ads

Free PR resources, tips, tactics and tools at

www.PRpowertools.com