Post on 18-Jan-2015
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Google Page One Management – Social Marketing & Reputation Management Google Page One Management – Social Marketing & Reputation Management
Who is Tim Jennings?
• 19 years in the automotive industry
• Started advertizing digitally in 1999
• It turned into my hobby
• Lead management for 14 years at a Buick store.
• Passionate about the Automotive industry and working with Social Media
• Pioneered the use of video in selling cars
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Google Page One Management – Social Marketing & Reputation Management Google Page One Management – Social Marketing & Reputation Management
Show of hands, Who is self-employed?
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Time
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Time
• If you fail to use the day's deposits, the loss is yours.•There is no going back. •There is no drawing against the "tomorrow."
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Google Page One Management
G.P.O.M.
In today's changing world of Digital Advertizing is it enough to be #1 position on Google for your
brand’s name?
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You need to
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Your competitors are steeling from you!
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Study Case Google Search“Anderson Toyota Rockford”
Dealer Web Site #1
Google Maps #2 Correct? Current? Is it selling?
Reviews, what are people saying? Dealer Inventory #3
OEM Site: has competitor advertizing
ConsumerAffairs.Com #4 Negative Review
YellowPages.Com #5 has competitor advertizing
Yelp review Site #6 Has competitor advertizing,
Merchant Circle #7 2 clicks away from being lost
Autotrader #8 2 clicks away from being lost
CarDealer.Com #9 advertizing off of dealer name
BizFind.Com #10 advertizing off of dealer name
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Lets review
How much pain are we in?
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sites are in dealership control
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sites 1 click away from losing the customer
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sites are siphoning leads from the dealer
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Dealer Web Site #1
Google Maps #2
Dealer Inventory Page #3
Dealer WordPress Blog Site #4
Article from WordPress Site #5
Same WordPress Site Networked on Facebook
Merchant Circle Free Mico Web Site #6
Facebook Fan Page #7
TopCarReview.org Hostel Web Site #8
Dealer YouTube Channel #9
Dealer Flickr Account #10
Dealer Yelp Account #11
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•We are in the age of “Mass Media” that requires your “Mass Participation”
Where is your brand?
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•How do we eliminate our competition and attackers?
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• We don’t• We control Google Page One with assets we own and control.• We tell Google what we want them to know
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The Secret Is Unlocked
•The SEO Universal Key
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The Secret Is Unlocked
•Anytime you are going to save something to the internet. Give it thought AND fill in all blanks!!!
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• Its all about naming, describing and tagging. Pictures Videos and Digital Properties.
• Keeping Google and the consumer’s search terms in mind.
The Secret Is Unlocked
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The Secret Is Unlocked
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“Match” the name of the raw files and titles to the Customers Google Shopping Vocabulary.Good descriptions with back links gets you Found. DO NOT SHORT CUT DISCRIPTIONS!
‘Trying to sell a 2011 Buick Lacrosse?
Name the Video or picture with city and state in the title.Describe it with a story of who you are what you do and where you do it.“Tag it” with relevant words of the product and the selling area you are targeting
2011 Buick Lacrosse In DeKalb Il Near Rockford Illinois 61068
The Secret Is Unlocked
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YouTube/Video’s has the highest ROI
• Its so easy it’s Childs play!• let’s see:
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Let the customers sell for us!
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Video Content
Where Are… Where Are…Consumers Watching?
Wherever… Wherever…You Give Opportunity!
Our Websites Our WebsitesNot so much YouTube!
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Video Walk Arounds Are Branding
Simple AsCut and Paste
1 Channel to Host Cars,
1 Channel to
Host Testimonies.
FaceBook Widget Another Way to Brand Yourself
Fill in the Pictures To Tell a Story
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Maximize What You Do Maximize How You Do It 2 Types of Viewers Watching Search Engines Your Customers In That Order
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Presenting Your Product Presenting Yourself VSEO/SEO Content Messaging Entertainment Hold Your Audience Blog Messages Email Inserts Newsletter Inserts Converting to a lead
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What can you manipulate? The top information box will hyperlink, others won’t. How can you drive people back to your web site? If its not full people will not stay! Use Trial and Error.
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Prehistoric Social Media
Social Media is NOT new
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Social Media Revolution
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Social Media Revolution
What did you find in the video that was interesting?
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Social Media & Reputation Management
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DealershipDealershipCommunityCommunity
SocialSocialNetworkNetwork
DealershipDealershipCommunityCommunity
SocialSocialNetworkNetwork
The Social Community - The Hub Works For You!The Social Community - The Hub Works For You!
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Bill Walsh Auto Group
URL Secured!
Media & Reputation Mgmt Portal
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Reputation Management
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Negative Alert Monitoring
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Social Media and Reputation Management
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ADP-BZ ResultsSM/RM Specialist
tim_jennings@adp.com815-761-7618
Tim Jennings