SUMAT A LECTURE ON NEWSLETTER PRODUCTION

NHERU BONOAN VERAFLOR

newsletter a short written report that

tells about the recent activities

of an organization www.merriam-webster.com

newsletter Is a marketing tool used to

sold products or services to

costumers or prospect

costumers.

newsletter Public organizations produce

newsletters in order to

maintain their reputation in

the society.

newsletter can be classified as

GRAY LITERATURE

These are materials and research

produced by organizations outside of the

traditional commercial or academic

publishing and distribution channels.

PARTS OF THE

NEWSPAPER

FLAG

HEADLINE

INFOGRAPHIC

BODY/TEXT

TEASER

PHOTO BYLINE

JUMP LINE

CAPTION

BANNER

LEAD

INDEX

CUTOUT

FLAG The newspaper’s name and

identity. It is also called as

nameplate.

FLAG It is accompanied by the folio

which contains the following: ..

• Volume/issue number

• Number of pages

• Date/time coverage

• Description

• Place of Publication

HEADLINE The title of the story of the article.

HEADLINE The headline is printed in type is

much bigger and bolder than its body

which is story itself.

PHOTO Values to consider in choosing

photo for the paper:

• TECHNICAL VALUE

• EDITORIAL VALUE

Photo source: www.sunstar.com.ph

CAPTION The words or sentences that

describes the photograph.

Parts of the caption:

• SLUG LINE/CAPTION LINE

• BODY/CUT LINE

• CREDITS

COMING CLEAN. Nearly a month ago, just a few days after the May 9

election, reelected Cebu City Councilor Dave Tumulak’s team began

removing his campaign posters. It’s not the only way candidates can

come clean. Yesterday, the Commission on Elections (Comelec) waited

for all candidates, win or lose, to report their campaign contributions and

expenses. (Contributed Foto/Judilyn Joy Defensor, CNU Intern)

TEASER Promote stories inside the paper

INDEX A guide on the contents of the paper.

FONT

Mahusay VERDANA

SANS SERIF

Pasidungog GEORGIA

SERIF

Gugma CAMBRIA MATH

SERIF

Maupay IMPACT

SANS SERIF

Salamat BOOKMAN OLD STYLE

SERIF

inheru.blogspot.com NHERU B. VERAFLOR

These slides were presented by during

the First PIO Conference of DPWH-8

held at Calbayog City on June 10, 2016