Post on 24-Jan-2015
description
SugarCRM vs
Facebook Integration
Presented by: Hoc Bui
OnlineCRM
VietNam CRM Co ., Ltd (OnlineCRM) Head Office: A: 57-59 Ho Tung Mau St, Ben Nghe Ward, District 1, HCMC T: (+84 8)3 914 3043 – Fax: (+84 8) 3 821 7843 W: www.sugarcrm.com.vn – www.onlinecrm.vn E: info@sugarcrm.com.vn
Thu Duc Branch: A: 1/8 Linh Dong, Linh Dong Ward, Thu Duc District, HCMC T: (+84 8) 3 720 2886 – Fax: (+84 8) 3 720 2886
Ha Noi Branch: A: Floor 2, 59-59 Thai Thinh II, Thai Thinh Ward, Dong Da District, Ha Noi City T: (+84) 973 550 940 (Mr Hải)
Contact: M: (+84) 933 340 5556 (Mr Hoc) - (+84) 918 871 127 (Mr Duy) E: hoc.buicao@sugarcrm.com.vn - duy.tran@sugarcrm.com.vn
SugarCRM vs Facebook
Integration
INDEX
Objectives
Overview
FB Marketing
FB Membership Scheme
FB Loyalty Program
Next steps: All in One?
About us – Featured Clients
Q&A
Page 4
OBJECTIVES • Collect customer Information of both potential and current owners
• Increase customer base by lead marketing to potential customers
• Make current customers be happy and repeat purchase
• Enhance brand value and customer satisfaction
• Analyze customer behavior for marketing strategy development
Member registration
(Both Web form + FB form)
Prospects
Leads
SugarCRM
SYSTEM
FB Loyalty Programs
FB Membership Scheme
OVERVIEW
FB MARKETING
Analyze Customer Database
FB Marketing Planning
FB Campaign Management
Friend/Customer Response
Management
Monthly meeting • Analytic reports
• FB Campaign review
Periodical planning • Yearly marketing plan
• Quarterly adjustment plan
Execution • Find friend/Add friend
• Comment / Like
• Registration (Web form /FB App)
Follow-up & action • Follow comment, like, post to FB wall
• Reply automation via email/SMS
when registration finish
Page 7
FB MEMBERSHIP SCHEME
• LEVEL: – FB Normal: 20+ year-old, register to join client’s community with an
ID/passport
– FB Silver: accumulating from 1 – 99 points
– FB Gold: accumulating at least 100 points
• REGISTRATION:
Online registration (Name, sex, DOB, email,
address, phone, password…)
Company Website FB Apps
Activation Via mobile phone/email
Point Collection
FB Normal FB Silver
FB Gold
Page 8
MEMBERSHIP SCHEME • POINT COLLECTION:
or
Next like/comment is made in same day is acceptable Members can decide how much points they want to use as voucher /deduct in each purchase.
• TRANSFER OF POINTS – Transfer points among members
1 comment or 1 like = 1point (1 year validity)
Online transfer form
(username & pass required)
Receive a confirmation code via mobile phone
Fill in
confirmation code Finish
(In case of no mobile phone, a direct transfer can be made at RED reception)
1 accumulated point = 1000vnd
100 accumulated point = 1 voucher (example)
Page 9
MEMBERSHIP SCHEME
• FB Normal benefits: • Get latest product information & promotion
• FB Silver benefits • Accumulate point for direct deduction on
purchase/voucher
• Get access to discounts from many other brands (co-
brands)
• FB Gold benefits: • Double point collection on the purchase (after using Red
services/products)
• Free invitation to special Red events such as Photo
Champion League or Premiere movie sponsored by Red
Page 10
FB LOYALTY PROGRAMS
FB Membership email automation:
- Send email to request for email confirmation upon registration on
FB App
- Send email to confirm the completed registration
- Send email to inform the changes of the point account
- Send email to notify the upgrade of the status (once when it’s
upgraded)
- Send mass email/SMS to FB member
Page 11
FB LOYALTY PROGRAMS
• Periodical loyalty program – Double points or point offers on national holidays
– Discount of accessories
– Advanced order of new product
– Offer points on birthday purchase
Page 12
Next steps: All in One?
• Confirm SugarCRM vs Facebook Integration feature. We will build a
new system is only SugarCRM + Social Network integration:
or build a new system is all in one:
• Plan to do it
• Deploy + Test + Fix
• Release (go alive)
NEW SYSTEM = (SugarCRM + Facebook, Twitter, Linked in) +
eTimeSheet +…
NEW SYSTEM = only SugarCRM + Facebook, Twitter, Linked in
About us
OnlineCRM Services
With SugarCRM:
OnlineCRM Services
CRM Training
CRM Customization
CRM Maintenance
CRM Consultant
OnlineCRM Solutions
CRM for Banking
CRM for Business (Basic)
CRM for Clinics, Health care centers
CRM for Education
With SugarCRM:
OnlineCRM Solutions
CRM for Task Management
CRM for Groupon
CRM for HR (head-hunter)
CRM for Logistics
Giải pháp của OnlineCRM
CRM for Manufacturing
CRM for Real Estate
CRM for SMS Brand Name
CRM for Travel
Featured Clients
Featured Clients
Featured Clients
Featured Clients (cont)
Featured Clients
…