“The power to influence action and opinion.”

Successful strategies to engage management and IT

My top 5 tips

1. Understand their role

1. Understand their role

Who do they answer to?Who is asking them about social media?What policies do they need to adhere to?

Also:Do they use social media on a personal level? To what degree?

Understand their concerns

Managers:

Costs and ROI of social mediaIs it a fad?

Negative public commentsStaff wasting time

HR and cyberbullying issuesProfessionalism

IT:

Online securityManaging staff access

Demands on their time‘Help desk’Bandwidth

What management wants

2. Outline the opportunities

Managers:

Reaching business goalsCutting costsEfficiencies

PR, brandingCustomer service

NetworkingStaff engagement

IT:

Growing the IT roleEfficiencies and tools

Keeping ahead in the online space

Growing their expertiseOpening up platforms for their

own use

Management and IT:

Policies and procedures(Permissions, workflows)

Risk planRecord keeping

Legal compliancesStaff training

3. Demonstrate ways to manage risk

4. Show them what’s happening

Managers:

Company may already be on social media: unofficially

People already discussing brandScreenshots of competitorsShow leaders in the sector

Try to share results

IT:

Social media conferences for IT IT industry socmedia blogsWhat their peers are doing

How socmedia keeps IT relevantIT ‘brands’ on social media

5. Include them … all the way

Management and IT:

During scoping & research phaseDocument and address concerns

Ascertain how they can helpPart of the planning team

Touch base often

You can’t do it without them

“The power to influence action and opinion.”

Thank you• Questions?