Post on 29-Jun-2015
description
Successful Gamification of your Business Processes
Peter Reiser Product Management@peterreiser
www.silbury.comPhone: +49 911 780 799 20 | e-mail: office@silbury.de
What is in it :• For the The Business (WIIFB)• For Me (WIIFM)
Die zwei Wichtigsten Fragen
www.silbury.comPhone: +49 911 780 799 20 | e-mail: office@silbury.de
WIIFB
BID Mngt.ProductCreation Market Sell Deliver Support
Enterprise Social Collaboration - secure – scalable – compliant Social Capabilities – Gamification
Business Applications metricsmetricsmetrics metrics metrics
www.silbury.comPhone: +49 911 780 799 20 | e-mail: office@silbury.de
Business Applications
WIIFB – example CRM Re-Use versus Win/Loss
BID Mngt.ProductCreation Market Sell Deliver Support
Enterprise Social Collaboration - secure – scalable – compliant Social - Capabilities – Graph - Adoption
metricsmetricsmetrics metrics metrics14% higher Win Rate
Sharing Re-use
www.silbury.comPhone: +49 911 780 799 20 | e-mail: office@silbury.de
ROI Calculation
Revenue : 11,000 Millions
80% of projects in AIM KMS: 8,800 Millions
14 % average Re-Use: 1,320 Millions
Average win rate improvement : 10 %
Source: http://socialadoption.com/2011/12/12/social-roi-and-social-value-models/
132 Millio
ns incremental
revenue
WIIFM – ROI
www.silbury.comPhone: +49 911 780 799 20 | e-mail: office@silbury.de
Additional Benefits – Social Insight
Recommendations based on in context CRM and Social Insight
www.silbury.comPhone: +49 911 780 799 20 | e-mail: office@silbury.de
WIIFM – What is in it for me
+ =WIIFM
Source: http://socialadoption.com/2008/09/16/community-equity-a-way-to-measure-social-capital-for-an-enterprise/
(Measuring) Social Capital
Maslow
Social Value Model
www.silbury.comPhone: +49 911 780 799 20 | e-mail: office@silbury.de
Measuring Social Capital
Social Equity Activities Me
Contributioncreatemodify
ParticipationviewratecommentRe-use
People
Actors Value per Activity Sum of Value
Person EquityInformation EquityCommunity Equity
www.silbury.comPhone: +49 911 780 799 20 | e-mail: office@silbury.de
In Context Social Value Evaluation
Info 1IQ=10
Info 2IQ=20
JavaTQ=30
RubyTQ=20
www.silbury.comPhone: +49 911 780 799 20 | e-mail: office@silbury.de
Tag Equity
Info 1IQ=10
Info 2IQ=20
Info 3 IQ=30
JavaTQ=60
RubyTQ=60
Info 4 IQ=40
www.silbury.comPhone: +49 911 780 799 20 | e-mail: office@silbury.de
Tag Equity
Info 1IQ=10
Info 2IQ=20
Info 3 IQ=30
JavaTQ=60
RubyTQ=60
TQ(Java)=30TQ(Ruby)=20
Info 4 IQ=40
TQ(Java)=30TQ(Ruby)=40
www.silbury.comPhone: +49 911 780 799 20 | e-mail: office@silbury.de
Social Ranking
Recognition (Incentive)
Expertise and Skills discovery
User Benefit (WIIFM)
www.silbury.comPhone: +49 911 780 799 20 | e-mail: office@silbury.de
Social Value modeling
Social Value = PBL’s (Points, Badges, Leaderboards)
www.silbury.comPhone: +49 911 780 799 20 | e-mail: office@silbury.de
Understand your Audience
Sales Team Tech Team
Next Fiscal year - you can choose between: 5% more salary
or work on a cool project
Source: http://socialadoption.com/2011/12/12/social-roi-and-social-value-models/
“Culture Eats Strategy For Breakfast”
Peter Drucker
source:http://w
ww.relatio
naldynamicsinstitute.com/?p=48
www.silbury.comPhone: +49 911 780 799 20 | e-mail: office@silbury.de
Social Value modeling (Motivational Design)
• Motivation (Behaviorism Theory)• Intrinsic • Extrinsic
• Reward models (Cognitive Evaluation Theory)• Tangible/intangible rewards• Excepted/un-excepted
• Activity Loop• Motivation -> Action -> Feedback
• Fun
EngagementProgression
www.silbury.comPhone: +49 911 780 799 20 | e-mail: office@silbury.de
Bad Example: disney World
Source: https://class.coursera.org/gamification-003/lecture/66
www.silbury.comPhone: +49 911 780 799 20 | e-mail: office@silbury.de
Bad Example: Day Care Pickup
Source:https://class.coursera.org/gamification-003/lecture
www.silbury.comPhone: +49 911 780 799 20 | e-mail: office@silbury.de
Good examples: Customer Service
www.silbury.comPhone: +49 911 780 799 20 | e-mail: office@silbury.de
Good Example – Branding
> 55 KLOUT SCORE ACCESS TO BUSINESS CLASS LOUNGEAMERICAN AIRLINES
Good example: Employee motivation
Engineer
Principal
Fellow
Senior Engineer
HR Levels
HR Promotion Process
Peer Review
Candidate Pipeline Criteria's
Internal OutreachExternal OutreachIntellectual Properties ........
Over average Social Equity Source: http://socialadoption.com/2011/12/12/social-roi-and-social-value-models/
www.silbury.comPhone: +49 911 780 799 20 | e-mail: office@silbury.de
Can we Help gamify your Business ?
FACEBOOKfacebook.com/silburyIT
Twittertwitter.com/silbury_it
LinkedinSilbury IT Solutions Deutschland
Websilbury.com
t
v
7