Post on 17-Jan-2017
100 Years Young
welcomemeet today’s panel
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Leigh ZarelliSr. VP Consumer Brands
Houghton Mifflin Harcourt
Rich IngleSenior Manager Sales IT
IBM
Monika SahaVP Marketing
Zuora
6 enablers of transformational changewithin any organization
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01
a strong compelling reasonA strong, compelling reason to motivate transformational change 0
4put the customer at the centerThe need to put the customer at the center of the transformation equation.
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a clear vision and strategyA clear vision and strategy, but with room for agility and iteration 0
5proving success with skepticsThe importance of demonstrating to skeptics that different actions can lead to different results
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a multi-year journeyThe patience to know that transformation is a multi-year journey 0
6over-communicationThe need to over-communicate to employees, customers, stakeholders, shareholders
01
a strong compelling reason
external market factors, industry shifts and changes in buyer preferences that
create a compelling reason for change.
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a bold vision … but with room for iteration
embracing agile iteration within an established enterprise
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transformation : a multi- year journey
managing expectations during a multi-year transformation
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putting the customer at the center
designing and delivering an engaging experience for a new set of customers and buyers
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proving success with skeptics
the importance of demonstrating to skeptics that different actions can lead to different
results
06
over-communication
The need to over-communicate to employees, stakeholders, customers during times of change
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