Post on 12-Apr-2017
Writing a Marketing Web Sites from Proposal to Documentation:
PRUDENTIAL VERANI REALTY
NORIZZATI BINTI ROSLAN [12BI03050]NURHAMIZAH BINTI M. MUSA [12BI03055]
NURUL AMIRAH BINTI MOHD SUHAIMI [12BI03054]
Production Backgroun
d
Writer, Information
Architect, And Project
Manager
Steve Street Created
Graphics And HTML Design
Ken Jones did the
programmingand technical development
Laurie Strysko Did The
Photographs
Production Planning
and Content
Definition
Web Site Creation
Services Included
Approximate Time Frame
REVISION PLAN/SCOPE
OF WORK FOR THE
PRUDENTIALVERANI WEB
SITE
Brochures, advertisements, older web sites, and even marketing videos if they exist. Few top executives and agents at Prudential Verani Realty were interviewed.
To examine the user scenarios.
The developer job is to make sure the information each user wants is where they expect it to be on the site and in the proper sequence..
Gathering and Grouping Site
Flowchart/Sitemap
PRUDENTIAL VERANI Web Site
• Home page• Section menu/introduction pages
• Static content pages• Interactive and dynamic content pages
Search Engines and keywords
KEYWORDS : simply the words visitors are like to enter into
the search engines.
THE HOME PAGES
• Hook the user’s interest• Communicate the basic message and tone of
site.• Introduce key site elements and lure the user
deeper into the site.• Provide the correct keywords and frequency of
keywords to help search engine placement.• Address legal issues.
THE TITLEFunction
1. Identify an open web page.2. Provide key site information to search
engines’ spiders. 3. Identify the site in search engine and
directory lists.4. Identify the site in bookmark lists.
THE MAIN MENUFunction
• Provide a brief outline of the site, giving the user a sense of what lies within.
• Serve as a main navigational tool.
The Main Menu
2nd Draft : “Homes and Land”
2nd Draft : “Tools and Information: Calculators, Maps, and More.”
LINKS To Exciting Elements
The Goals :Lure the user deeper into your site.Get the user interacting with your site.
Prudential Verani web site
SLOGAN/HEADINGS
• Help express the tone of the site.
BODY TEXT
FUNCTION :1. Hook the user by explaining …2. Introduce the type of material …3. Boost the search engine rating …4. Get the user to make contact.5. Strengthen the legal protection for the
company.
• _____________________________________
BOTTOM TEXT LINKS
• Typically used for legal and business
purposes.
• The place where you will often place
the name of the site developer.
2ND DRAFT
Meta tags are HTML tags that enclose special text at the top of your web page.
Home Page Meta Tags
1) Description Meta Tags
2) Keyword
Meta Tags
Description Meta Tags
Describes your siteTags is indexed by some search
engines for keyword.Convinces the user to click on your
link in the search engine results.The search engine results must be
to quickly and clearly.Stay away from meaningless
marketing hype.
Keyword Meta Tags
The keyword meta tag lists keywords that a user
might type in a search box to find your site.
Alt tags: Alt tags are similar
to meta tags in that they are part of the HTML of your site.
Describe the images on your site in text.
Should provide a clear, succinct description of your images.
This includes navigation buttons.
1) Explain what is in the section
2) Lure the user to click deeper into
the site
3) Provide local navigation to
complement the global navigation for the entire site
4) Improve search engine rankings
Main Section Menu
The body textLocal navigationGlobal navigation
Three main parts of a well-written
section introduction page:
THE BODY TEXT The section introduction page serves many
of the same functions as the menu. Some users of a site never read the body
text. They just jump to the menu to find what they want. Other users want a little more help and read the body text for guidance.
The body text also has unique functions not shared by the menu.
The text also directs the user to the personalized search service.
Local navigationThe local
navigation in a text menu on the left, and the body text on the right.
Local navigation links relate primarily to this section.
Underlined text indicates a link.
Global navigationGlobal navigation
links relate to the site as a whole.
Allows the user to go to a search page that has a site-wide search and a sitemap.
Simply and cleanly in a navigation bar at the top of the page.
GRAPHICAL CONTENT
To allow easy creation of additional text by multiple individuals
Can add information and respond to early
comments
Can include video, pictures, and
audio, most blogs are text with links
More often used for personal expression
Can also help a site’s search
engine ranking
BLOGS
Interactive, Personalized Content
Interactive media project can get the user to interact with the content beyond clicking and reading. The Prudential Verani site has a number of examples of interactive content. Calculators allow the user to compute how much house they can afford, renting versus buying options, closing costs, and mortgages. E-mail updates allow the user to get e-mail notification of houses that meet their criteria as soon as they come on the market.