Post on 24-Feb-2016
description
Student Dianne HofbeckOpen Studio
CONTINUING EDUCATION
INSTRUCTOR MEETING
MEETING
AGENDA
WelcomeWho’s hereWhat’s newMarketingOperationsVideo Wine time
Janet Sekijima & Mary Ellen O’KeeffeIntroduce yourself “in one breath”
David LeClaire
Michael Buschmohle
Elysse ReynaErin Kerrigan
Janet Sekijima
We’re taking photographs
If you do not want your photo taken, please sit at the no-photo table. Thanks!
WHO’S HERE
INTROS
In ONE breath
Say your name and what you teach
WHAT’S NEW
STAFFING
Welcome Christy Isaacson, new Continuing Ed Director!
WHAT’S NEWNew, bigger office
Finished websiteReorganized for growth and efficiencyNew position – hired Erin Kerrigan
WHAT’S BETTERNew student survey Pre-paid parking100% Customer Service GuaranteeInstructor evaluations
LAST YEAR
A RECAP
Increased enrollments by 4% to 5,370Increased repeat rate by 20% Increased class offerings by 4.6% to 660
LAST YEAR
A RECAP
Won LERN Award for Excellence in Brochure Design
MORE GOOD THINGS!
Increased new classes to
20.3%
Increased gross student revenue by 4.7% to over $630K
GOALS
5,650 registrations
693 class offeringsExpand programming to increase revenue to support 4 full-time staff
2013/2014
GOALS
Customer service 4+/5Quality of class 4+/5
2013/2014
20% new classes – we need your help!Student evaluations
MARKETING
AN OVERVIEW
Elysse Reyna
Marketing Specialist
MARKETING THE CORE
Our instructors
(That’s
YOU) and our students
Ways we
PRINT CATALOG
SOCIAL MEDIA
MARKET
Ways we
WEBSITE
MARKET
Ways we
WORD OF MOUTH
BLOG
MARKET
Did you hear about that great Pilates class in Continuing Ed?
That’s just what I was looking for!
MARKETING
GOALS
We want to increase:
Retention Engagement
Enrollment
MARKETING
RESULTS
Run more classes (fewer cancellations)
Continue to grow & reinvest in our program
Increase revenue
MARKETING
RESULTS
We want to increase:
Retention Engagement
Enrollment…happier students, happier instructors.
Create original content to give current and potential students an inside look into our classes.
Happystudents,happyinstructors
MARKETING
IN ACTION
What do we do?
Create original content to give an inside look at our instructors, students, and classes
Helpful
Interesting
Relevant
MARKETING
IN ACTION
STORYTELLING
ClassQuest
We visit your classTake photosWrite a blog post
MARKETING
YOUR TURN
Your (updated) instructor bio & headshot
Refer students to other classes Do an interview with me
MARKETING
YOUR TURN
Resources
Write a guest blog post
Share interesting things
EventsPhotosBooks, websites,
articles Examples
MARKETING
YOUR TURN
Improve class, logistics
Interact with us
Encourage class survey participation
Social media
Student testimonials
MARKETING
YOUR TURN
Contact Elysse Reyna for marketing
We welcome new and creative ideas!
elysse.reyna@seattlecolleges.edu
OPERATIONS THIS ‘N THAT
Erin Kerrigan
Program Coordinator
OPERATIONS
WHAT’S NEW
Parking PermitsClass Evaluation100% Guarantee
OPERATIONS
CLASS PROCESS
Instructor AgreementProofread your course descriptionsEye on EnrollmentsTwo Business Day Deadline
Cancellation decisions
Reminder emails
Parking permits
Classroom materials
• Document must be signed after student has completed class
• 1 hour + .1 CEUs
• Student must be present, attentive and engaged
• If student misses class, the amount of missed hours is deducted from total hours
CONTINUING EDUCATION UNITS
VIDEO PRESENTATION TIPS
Michael Buschmohle
Speaker, trainer, author
We Teach to Learn: Tips for NSCC Continuing Ed Instructors
ACTIVITY
WINE TASTING
David LeClaire
Wine World and Spirits