Post on 15-Jul-2015
BISG’s Higher Ed Conference: Adapt, Learn, InnovateApril 28, 2015 | New York City
Student Attitudes Toward Content in Higher Education
Twice-annual survey of US college students, conducted online Now in its 5th annual volume 1,600 respondents from two-year, four-year, public, and private institutions Features trend data for 2010-2014 Accompanied by a faculty survey each spring
Student Attitudes
Textbook Requirement
0%
10%
20%
30%
40%
50%
60%
70%
80%
Fall 2010 Spring2011
Fall 2011 Spring2012
Fall 2012 Spring2013
Fall 2013 Spring2014
Fall 2014
Going Digital
0%
10%
20%
30%
40%
50%
60%
70%
80%
Fall 2012 Spring 2013 Fall 2013 Spring 2014 Fall 2014
Going DigitalAVERAGE
50% 60% 70% 80% 90%
Pays for own materials
Female
Attending 4-year college
Senior/4th year student
Took online course
Junior/3rd year student
Used ILS
Going Digital
35%
48%
42%
55%
58%
52%
38%
19%
22%
17%
15%
15%
27%
33%
36%
28%
27%
33%
0% 20% 40% 60% 80% 100%
Price
Subscription length
Note-taking ability
Design
Features
Overall
Satisfied
Not satisfied
Neutral
Acquisition Decision Factors
27%
34%
36%
37%
57%
41%
40%
43%
39%
30%
32%
26%
21%
24%
13%
0% 20% 40% 60% 80% 100%
Supplements
Availability
Condition
Delivery speed
Price
Very important Somewhat important Not important/NA
Illicit Acquisition Behaviors
0%
5%
10%
15%
20%
25%
30%
Fall 2012 Spring2013
Fall 2013 Spring2014
Fall 2014
Photocopied/scannedcontent from other students
Downloaded digital contentfrom other students
Acquired content from piratewebsite
Acquired internationalversions of texts
Illicit Acquisition Behaviors
1. Textbooks are too expensive2. I have a small budget for books3. Instructor doesn’t use materials
enough to justify purchase4. Student loans are already too high5. Course content should be free
38%
62%
Yes
No
Integrated Learning SystemsHave you taken a class using an Integrated Learning System?
Integrated Learning Systems
45%
46%
48%
50%
52%
53%
57%
12%
12%
14%
12%
11%
9%
10%
43%
42%
38%
38%
37%
38%
33%
0% 20% 40% 60% 80% 100%
Tailoring content to your needs
Providing assessments
Reducing study time
Mastering concepts
Improving your grade
Completing assignments
Preparing for quizzing/exams
Better
Worse
Neutral/NA
How Students Define Value
1. Helps me prepare for quizzes and exams
2. Helps me complete assignments3. Provides skills/knowledge to
prepare me for my career4. Helps me improve my grade5. Helps me master difficult concepts
52%
18%
30%
I would rather pay $100 for a learning solution that improves my result by one letter grade and reduces my study time by 25% than $50 for my current textbook.
Agree
Disagree
Neutral
Nadine VassalloProject Manager, Research & InformationBook Industry Study Groupnadine@bisg.org
Enter code ALI2015at www.bisg.org for 20% off any Student Attitudes product!