Post on 04-Jul-2015
description
Adam Nicholas Burke Emerging Technology Manager
Rawle Murdy
@AdamNicholasB
Listen
Engage Grow
Student Sandy
• What is she trying to solve for?
• Why does she use SA?
Faculty Frank
• What does he need the most from you?
• What does he use SA for?
Parent Patty
• What would make her life easier?
• Why can’t she live without SA?
What you
want to
tell your
Personas
What your
Personas
want to
hear
What you
should
say
• What’s causing the trend, and how has the situation developed?
• What is the current situation?
• What are your own views, as an informed observer, about how the trend will develop (listing your reasons for thinking so)?
• What are your recommendations to the reader on how to avoid harm or achieve a benefit?
The Trend: “You can count on us for results that work in your world”
• Describe the event itself and give some background on it.
• Make recommendations on how to avoid problems and/or achieve benefits.
The Meteor: “We’ll be there for you if you have a problem”
• Choosing a process that you know well, and which will be relevant to your personas
• Writing out the steps involved in achieving the intended outcome
• Listing any equipment or supplies that will be needed
• Discussing pitfalls and problems, and how to deal with them
The How-To: “We care about your success”
• List the factors and circumstances that are likely to lead to the best outcomes for personas
• For each major factor, describe how personas and SA can work together to achieve those best outcomes
• List the roadblocks and problems that can get in the way, and provide suggestions on how to deal with them
The How-to-Work-With: “You can trust us to meet your needs”
• Describing the original situation faced by your persona
• Listing the steps that you followed, including how you resolved problems along the way
• Describing the outcome that your persona received
• Outlining the lessons you learned that will benefit the reader
The Case Study: “We can meet your needs – we’ve achieved success already”
Listen
Engage Grow
Adam Nicholas Burke Emerging Technology Manager
Rawle Murdy
@AdamNicholasB