Post on 06-May-2015
description
Thoughts on starting an advertising career in 2013@TBRUNELLE | HELLO VIKING + MIMA
What will you do with our industry?
2013 STUDENT AD SUMMIT | @TBRUNELLE
“How can we help people?”vs.
“What can we sell people?”
2013 STUDENT AD SUMMIT | @TBRUNELLE
< JOE MCCAMBLEY >
20/14/6/8/4/2/6
2013 STUDENT AD SUMMIT | @TBRUNELLE
2013 STUDENT AD SUMMIT | @TBRUNELLE
SPECIAL THANKS TO:
Q.What was the
smartest tactic orattitude you embraced
that helped further your career?
2013 STUDENT AD SUMMIT | @TBRUNELLE
2013 STUDENT AD SUMMIT | @TBRUNELLE
A.“Unwavering optimism.
Sunny disposition. Always say ‘yes.’”
< BEN KJOS >
Q.What was your
biggest misperception about getting a job
in advertising?
2013 STUDENT AD SUMMIT | @TBRUNELLE
A.“The whole interview process was very different... They didn’t even
review my portfolio with me. They’d already seen it and that’s
why I was invited...”
2013 STUDENT AD SUMMIT | @TBRUNELLE
< MEGAN BAXTER >
2013 STUDENT AD SUMMIT | @TBRUNELLE
2013 STUDENT AD SUMMIT | @TBRUNELLE
How many of you are graduating this spring?
2013 STUDENT AD SUMMIT | @TBRUNELLE
2013 STUDENT AD SUMMIT | @TBRUNELLE
2013 STUDENT AD SUMMIT | @TBRUNELLE
< BOB LEFSETZ >
“If you’re not rethinking your game, you’re going to be plowed under.”
2013 STUDENT AD SUMMIT | @TBRUNELLE
“Not adding value is the same as taking it away.”
2013 STUDENT AD SUMMIT | @TBRUNELLE
< SETH GODIN >
Tools and tactics are not Story.
INSIGHT #1
2013 STUDENT AD SUMMIT | @TBRUNELLE
INSIGHT #1
2013 STUDENT AD SUMMIT | @TBRUNELLE
Bio |
About yourself in 160 characters or less.
You can’t be someone else’s formula for long, or very well.
INSIGHT #2
2013 STUDENT AD SUMMIT | @TBRUNELLE
“Learn all you can, then forget it all and play what you feel.”
INSIGHT #2
2013 STUDENT AD SUMMIT | @TBRUNELLE
< DRUMMER CHESTER THOMPSON >
2013 STUDENT AD SUMMIT | @TBRUNELLE
Q.What was the
smartest tactic orattitude you embraced
that helped further your career?
INSIGHT #2
2013 STUDENT AD SUMMIT | @TBRUNELLE
< TOUSUE VANG >
A.“Everything that you do outside of each and every project you’re working with,
has as much influence on that project as what you’re directly working on.”
INSIGHT #2
FLICKR PHOTO ©VOLDY92
IDEAS SHOULD CAUSE THE REACTION:
“I hadn’t thought of it that way before.”
2013 STUDENT AD SUMMIT | @TBRUNELLE
“You’ve already seen our ad unit. It’s the tumblr post.”
< DAVID KARP | TUMBLR FOUNDER >
2013 STUDENT AD SUMMIT | @TBRUNELLE
INSIGHT #2 - EXAMPLE
“For activities with rapidly evolving rules - such as business start-ups or book writing - success comes
when you CHANGE the rules to a new configuration.”
< CAL NEWPORT | STUDY HACKS >
INSIGHT #3
2013 STUDENT AD SUMMIT | @TBRUNELLE
“For activities with clear fixed rules - such as sports, chess and music - the only way to succeed is to put in more deliberate practice than your peers.”
INSIGHT #3
< CAL NEWPORT | STUDY HACKS >
2013 STUDENT AD SUMMIT | @TBRUNELLE
Craft can kill your career.OBSESSION WITH
INSIGHT #3
2013 STUDENT AD SUMMIT | @TBRUNELLE
.366
FLICKR PHOTO ©LAURENLEMON
2013 STUDENT AD SUMMIT | @TBRUNELLE
INSIGHT #4
Old ideas were celebrated by the many as the work of the few.
Today, ideas are the work of many celebrated by many.
INSIGHT #5
2013 STUDENT AD SUMMIT | @TBRUNELLE
Ideas first.
2013 STUDENT AD SUMMIT | @TBRUNELLE
Relationships first.
2013 STUDENT AD SUMMIT | @TBRUNELLE
Relationships are work. So, get to work.
2013 STUDENT AD SUMMIT | @TBRUNELLE
2013 STUDENT AD SUMMIT | @TBRUNELLE
“I got my first and second job not because of sending out CV’s but going
out to mixers and happy hours.”< ZAMIN DHARSI >
2013 STUDENT AD SUMMIT | @TBRUNELLE
“...a lack of experience can even be power. You’re on the cutting edge.”
< ZAMIN DHARSI >
2013 STUDENT AD SUMMIT | @TBRUNELLE
2013 STUDENT AD SUMMIT | @TBRUNELLE
“We’re all a lot weirder than we’d like the world to know.”
2013 STUDENT AD SUMMIT | @TBRUNELLE
< SETH GODIN >
2013 STUDENT AD SUMMIT | @TBRUNELLE
So now what will you do with your industry?
2013 STUDENT AD SUMMIT | @TBRUNELLE
timbrunelle.com/blog@tbrunelle