Post on 18-Jan-2018
description
Strategic Planning in Youth Sports
Physical Fitness Beyond Childhood
David A. Novis MDNortheast Medical Association
Mont St. AnneQuebec, Canada
February 11, 2007
www.davidnovis.com and www.nemaonline.org
Agenda
• The current mission of youth athletics: does it make sense?
• A proposal to redefine the mission: a vision of health to last a lifetime
• Strategic planning to achieve the mission
How a non athlete became interested in athletics
Attrition
ATTRITION
Most children in the United States do not engage in daily physical activity [1]
[1] U.S. Department of Health and Human Services, Physical Activity and Health: A Report of the Surgeon General (U.S. Department of Health and Human Services, Atlanta, GA, 1996 [2]] Lim C, Turco DM http://www.uta.fi/FAST/US7/REF/y-gen.html (Illinois State Univ. 2000
Generation Y (born ’79-94) [2]
Mature, Boomers, Generation X
ATTRITION
↓21 %
12-17 yo’s participating "frequently" in some fitness
19971986
SMGA, 1998
ATTRITION
Aaron DJ, et al. Arch Pediatr Adolesc Med. 2002;156:1075-80.UPittsburgh ( (N = 782) Annual questionnaires
Level of physical activityAge 12 Age15
↓26 %
Gordon-Larsen, P. et al. Pediatrics 2000;105:83 (UNC)
ATTRITION21.3% of students participate in one or more PE classes (N = 17 766)
%
Age
Why the Attrition?
This Ain’t Fun No More
Kirshnit CE, Ham M, Richards MH. Journal of Youth and Adolescence, 1989; 18:601-615
Why the Attrition? Getting answers is difficult
Why the Attrition? The Business View
Mission: Parents“Success on the sports field translates
into success in the board room”
Expectations: Sport coaches
•Lesyk JJ, Kornspan AS. Coaches' expectations and beliefs regarding benefits of youth sport participation. Ohio Center for Sport Psychology. N = 109
Whose mission is this?
“[When kids are playing this sport in school] They are not just playing for their parents anymore, they are playing for their school and for their peers.”
Where do the individuals figure in?
High School Hockey Grows In Cincinnati 1//2/02 Jeff Wallner USAHockey.com quoting Jim Geyer, president of the Cincinnati Amateur Hockey Association
Vision: Do the dots connect?
Vision: know the difference between association and cause & effect
….and, at what price?
Strategy: In Quest of ExcellenceCatering to the needs of few—Ignoring the needs
of many
Danger of building a program on a hunchThe Attrition Cycle
Can’t keep up Can’t make commitment
Team vs Individual outcome
Deterioration of interest
Drop OutDeterioration of fitness
Lost foreverATTRITION
How to Fix It The Business View
Start with the Mission
*
*] U.S. Department of Health and Human Services, Physical Activity and Health: A Report of the Surgeon General (U.S. Department of Health and Human Services, Atlanta, GA, 1996).
Rethinking the MissionFocusing on Health
Rethinking the MissionOverweight Children and Adolescents in America
0
5
10
15
20
60-62 71-74 76-80 88-94 99-02
Years
Perc
ent
Age 6-11
Age 12-19
CDC National Center for Health Statistics 2006 Edition Chart 74 http://www.cdc.gov/nchs/hus.htm
Rethinking the MissionOverwieght and Obese Americans
010203040506070
60-62 71-74 76-80 88-94 99-02
Years
Pers
cent
Overweight Adults
Obese Adults
CDC National Center for Health Statistics 2006 Edition Chart 74 http://www.cdc.gov/nchs/hus.htm
ConclusionsExcess body weight during midlife, including
overweight, is associated with an increased incidence of death.
ConclusionsBoth increased adiposity and reduced physical
activity are strong and independent predictors of death.
NEJM 2004;351:2694-703
Eat more, exercise less: get fat
Hill JO, Peters JC. Science 1998;280 1371-4. U.S. Department of Health and Human Services, Physical Activity and Health: A Report of the Surgeon General (U.S. Department of Health and Human Services, Atlanta, GA, 1996).
See the vision, set the goals
Decline in Team Sport ParticipationFrom age 12 to 17
-18
-16
-14
-12
-10
-8
-6
-4
-2
0
Youth Sports
%
(Source: SGMA/American Sports Data (1997)
Strategy: What would it look like if…..
What brings NEMA members to the slopes?
[1] U.S. Department of Health and Human Services, Physical Activity and Health: A Report of the Surgeon General (U.S. Department of Health and Human Services, Atlanta, GA, 1996).[2] Aaron DJ, et al. Arch Pediatr Adolesc Med. 2002;156:1075-80.UPittsburgh
Strategy: Fun and Diversity
Tactics: 3 Fastest-Growing Youth Sports in US (Ages 6-17)
0
50
100
150
200
250
300
350
In Line Skating Mountain Biking Free Weights
Youth Sports
%
Source: SGMA/American Sports Data (1997)
Ten most popular sports; age 6 years or older
• In-line Skating • Mountain Biking • Skateboarding • Snowboarding • Paintball • Artificial Wall Climbing • Trail Running • BMX Bicycling • Wakeboarding • Roller Hockey
•SGMA 2001 Sporting Goods Manufacturers Association's
SUMMARY