Strategic &

Opportunistic

Development Plans

for Hotels © THE INNOVA ROOM, 2015

Getting There!

AMERICA | Buenos Aires office

+54 911 4526 4883

Francisco J. Gutiérrez de Arrechea

Co-Founder & Partner

room.francisco@theinnovaroom.com

EUROPE | Madrid office

+34 617 321967

Mónica Muñoz García

Co-Founder & Partner

room.monica@theinnovaroom.com

At The Innova Room® we help your company to innovate in

Business Models, Strategy, Brand Vision and Development,

in order to achieve its goals.

In this document you will find some of our ideas regarding

the Hotel Industry.

Share it if you like it & remember to credit us as the source.

Nice to meet you!

Outside Outside Inside

Outside

Connectivity

Macro

Exchange rate People

My clients

Leisure

Networking

Hotel?

Breakthrough

@

Black Swan

Recap?

Outside (Double check) Connectivity

Macro(economy)

People (to count on)

Who are (my clients?)

(And which is their) Motivation

Competition (around?)

Opportunities (see them coming?)

(Support) Breakthroughs

(Be exposed to) Black swan

Opportunistic Approach

Opportunistic

Inside

Business

Location

Fit

Fine tune!

Different

Fine tune!!

Exclusive

Fine tune!!!

RevPar

RevPar Sleep with strangers

Share bathroom

Only one piece of furniture

If you are (not) lucky, you can sit beside the window

In some routes 200% of occupancy rate

ADR always above US$ 2500

…

Recap?

Inside Listen | Understand | Act (hopefully)

Business (sense)

Location (Location, Location)

(Slim) Fit

Fine tune (daily)

(Be) Different

(Be) Exclusive

(Everything under an accurate) Contract

(Focus on) REVPAR

Strategic Approach

Look around?

Curitiba NH The Five | Mix use

200 Rooms + MICE + Wellness

Management contract

Opening 2017

Hall

Lobby Bar

Lima NH Collection Parque Kennedy| Mix use

165 Rooms + MICE + Wellness

Management contract

Opening 2017

Santiago NHOW Santiago| Mix use

141 Rooms + MICE + Wellness

Management contract

Opening 2018

Exterior

San Luis NH San Luis

81 Rooms

Management contract

Opening 2016

Access

Guadalajara NH Collection Centro Histórico

132 Rooms + MICE + Wellness

Management contract

Opening 2015

“Cube”

Breakfast

Balcarce Fangio Épos

60 Rooms + MICE + Wellness

Opening 2017

Wrap up?

Inside

Outside

Like it? Find more:

AMERICA | Buenos Aires office

+54 911 4526 4883

Francisco J. Gutiérrez de Arrechea

Co-Founder & Partner

room.francisco@theinnovaroom.com

EUROPE | Madrid office

+34 617 321967

Mónica Muñoz García

Co-Founder & Partner

room.monica@theinnovaroom.com

www.theinnovaroom.com

theinnovaroom

@theinnovaroom

+theinnovaroom

theinnovaroom

The Innova Room

theinnovaroom

© T

HE

INN

OV

A R

OO

M, 2

01

5

Rep

rod

uct

ion

is a

uth

ori

sed

, pro

vid

ed t

he

sou

rce

is a

ckn

ow

led

ged

, sav

e w

her

e o

ther

wis

e st

ated

.