DESIGN ACADEMY EINDHOVEN Strategic Creativity Lab Netherlands Dr. Bas Raijmakers, drs. Danielle Arets

STRATEGIC CREATIVITY LAB

Aknowledgements. Research Associates: Mike Thompson, Jonathan Wray, Susanna Camara Leret, Alessia Cadamuro, Michelle Baggerman, Karianne Rygh, Cynthia Hathaway

Promoter(s). Dr. Bas Raijmakers Drs. Danielle ARets Funder(s). Design Academy Eindhoven & Creative Industry Scientific Programme

Context. Theresearchques+ontheReadershipaimstoansweris:Howcanwecreateknowledgethatenablescrea+vitytoplayamorestrategicroleinserviceinnova+onforsocietyandtheeconomy,throughpu?ng"doingdesign"atthecentrepointofdoingresearch?”

The project. WithintheReadershipinStrategicCrea2vityatDesignAcademyEindhoven,westronglybelievethatdesignerscanplayamorevitalroletosocietyandbusinessinnova2oniftheirskillsandwaysofthinking(researchthroughdesign&thinkingthroughmaking)areappliedintheveryfirststagesofaninnova2onprocess.TheResearchAssociatesthatareworkinginthislabareexploringthesemorestrategicdesignroles.

The design process. DesignresearchatDesignAcademyEindhovenstronglyembedsa'thinkingthroughmaking’approachwheredesigningandreflec2ongohandinhand.

Emapthic Co Design with Alzheimers

Serious Games for behavioural change

Social Interactions and Relations

Clickontheiconbelowtoinsertoneormoreimagesshowingtheproject...

Whatarethestar2ngconcept,strategies,whatarethedevelopmentin-progress,the

resultsachieved?

Skill Training and Design Education

Design Research Spaces

Storytelling & Visualisation

Empathic adventures for better care

www.designacademy.nl e-mail: Danielle.Arets@designacademy.nl

DESIGN ACADEMY EINDHOVEN Strategic Creativity Lab NETHERLANDS