STP OF AGRI-INPUTS FOR RURAL MARKET

Zuari Agro Chemicals Limited

GROUP - IIIAKSHAY M.RGAWLI SOPAN BALIRAMKEERTHANA B.S

SAMBIT MISHRA

SHARAN GSOWMYA C.LVARUN.B

Zuari Agro Chemicals : Company Overview

• Zuari Agro Chemicals Limited (“ZACL” or the “Company”) is a part of the Adventz Group which has presence in businesses across four major verticals Agribusiness, Engineering and Infrastructure, Emerging Lifestyle and Services.

• Key business area of the company include‒Nutrients: Urea, DAP, MOP, Complex Fertilizers, SSP‒Crop Protection: Insecticides, Fungicides and Herbicides‒Seeds: Cotton, Maize, Paddy‒Speciality fertilisers: SOP and Water Soluble Fertilisers‒Micro-nutrients: Zinc Sulphate, Sulphur, Boron

• ZACL has a network of over 6,000 dealers and sub-dealers nationwide with access to c.23mn farmers in India.

Segmentation Targeting & Positioning

Identify bases for segmenting the marketDevelop segment profiles

Develop measure of segment attractiveness Select target segments

Develop positioning for target segment Develop marketing mix for each segment

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