STORYTELLING YOUR CAREERCannexus 2010

John Horn | Career Manager & Storyteller | UBC

Storytelling: Overview

StoriesSpot | Create | Deliver

Storytelling: Preliminary Findings

Challenge | Connection | Creativity

Storytelling: Preliminary Findings

Adventure

Storytelling: Preliminary Findings

Transparency

Storytelling: Preliminary Findings

YSM

Storytelling: Preliminary Findings

Resilience

Storytelling: Preliminary Findings

Troubleshooting | WOO

Storytelling: Preliminary Findings

Writing and Talking

The Horn of Africa

"A Hamitic people, [Tutsis] were not true negroes but probably Whites darkened by centuries of sun."

         - Gil Courtmanche, A Sunday at the Pool in Kigali"If people never did silly things, nothing intelligent would ever get done."

         - Ludwig Wittgenstein, on John going to Africa

Storytelling: Preliminary Findings

Love | Laugh | Cry

Storytelling: Preliminary Findings

Rwandan Proverb

Storytelling: Preliminary Findings

Community

“collecting ideas from everywhere and using them to build community”

John Horn

“collecting ideas from everywhere and using them to build community”

The Bornks!

“collecting ideas from everywhere and using them to build community”

Johnism

Endorsements

“John is a pleasure to work with...regardless of the task. I would recommend John to any team looking for a dynamic, hardworking, energetic, pirate loving leader.”

- Howie Outerbridge, Director, UBC Career Services

-“John Horn has superpowers. Here they are:1. Super Giggle.2. Intergalactic flight (without leaving the room).3. Dental hygiene.

- David Sovka, Marketing Director, Camosun College

Embrace Johnism

Let’s take less than seven minutes to introduce ourselves to each other. Try using a story.

Edutainment “People who live

in glass houses…” Let me explain.

A Modest Proposal for Right Now

My Classroom Policy

Learning Outcomes

By the end of this workshop learners will be able to…

Recognize the value of narrative as it relates to career

development

Identify a fantastic, six step formula for creating a great story

Tell (and teach to tell) great, formula-inspired stories using

three important mediums: in print, in person and digitally

Apply “tips and tricks” for storytelling your career centre (not

to mention yourself and your clients, too)

Data and Findings

Cliff Atkinson | presentation as narrative – the arc of the story

Sir Ken Robinson | good stories reflect our element Chip and Dan Heath | ideas that are made to stick Tom Peters | we are “branded, branded, branded” Malcolm Gladwell | lying outside the tipping point Andy Goodman | storytelling as best practice This Story’s Villains | the curse of knowledge, the

presentation not the message, decision paralysis Backpocket COO | creating a painted picture

<80%

Data and Findings

“Statistics are like people; if you torture them long enough they will

say whatever you want.”

Data and Findings

BRANDING!

• Fun activity!• Creating a story that sticks• Developing a great career narrative

Telling a Great Story

blank slide

U BCCE RICR CMPJ FKN ATON ASA

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UBC CERIC RCMP JFK NATO NASA

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Make Your Story Stick

Source: Chip and Dan Heath, Made to Stick

Six Steps to Make Your Story Stick Simple | strip your story down to its core

Unexpected | transform common sense into uncommon sense

Concrete | explain your value in terms of human action

Credible | help your audience test your idea for themselves

Emotional | make people feel something

Stories | mentally rehearse a situation before you’re in it

Make Your Story Stick

Things in Threes | what is your idea’s core?

Simple | strip your story down to its core

Choose | if you remember one thing about myself or my organization it should be ____________

Schema | what is a pomelo?

Example | “Names, names, names” and “THE low-cost airline”

Make Your Story Stick

Things in Threes | why are you interesting?

Unexpected | transform common sense into uncommon

Gap Theory | make the complex simply surprising

“YSM” | surprise your clients so they surprise themselves

Example | “have you heard about the Somali Coast Guard?”

Justin Rutka

Friend Teacher Actor Unexpected

Make Your Story Stick

Things in Threes | make your story like real life

Concrete | explain your value in terms of human action

Talkin’ | language is abstract, your story shouldn’t be

Velcro Theory | David Rubin thinks your ideas need “hooks”

Example | communicating your value as a small business plan

Make Your Story Stick

Things in Threes | make your story believable

Credible | help your audience test your idea for themselves

Subjective Facts| fill up on details, like Historians do

Professionalism | dress and behave like the people who work where you want to

Example | research and knowledge makes you stand out

Make Your Story Stick

Things in Threes | get people to care

Emotions | make people feel something

The Element | find the intersection of your talent and passion

The Truth| share a touching personal account

Example | you will feel disgusted and inspired

Make Your Story Stick

Things in Threes | get people to actStories | mentally rehearse a situation before you’re in it

Be prepared | embrace self-interest and have an agenda

Example | Entitled and affluent business students in the DTES

Formula | My boss’s storytelling tips come in a CAR

C – the context or situation

A – the actions you take to address the above

R – the results achieved (primary and secondary)

The Storytelling Formula

Plot types | challenging, connection, creativity

Formula | create your storytelling culture Who’s the protagonist? What’s the hook? What keeps it interesting? Where’s the conflict? Have you included telling details? What’s the emotional hook? Is the meaning clear?

Andy Goodman, When Bad Presentations Happen to Good Causes

Relevance to Career Education

The Organization | create a compelling value proposition

The Person | engage the people who evolved with

storytelling

The FIVE Best | importance of defining our career stories

Knowing Audiences | …and hooking them with Velcro

The Mediums | stories transcend everything…even

résumés!

Your Presentations

“Powerpoint is like a

loaded AK-47: you can do

very bad things with it.”

• A Case Study from the Sauder School of Business • In Print• In Person• Digital

STORYTELLING: THINGS IN THREES

Storytelling: Sauderized

Storytelling: Sauderized

Specialization and Training

Volunteer work

Work Experience

Networking

Job Opportunities

Mentors

Academic Courses

©Copyright UBC Career Services (Pirate and “treasure” theme are John’s ideas)

“If we were meeting here five years from today, looking back over those five years, what has to have happened during that period for you to feel happy with your progress?”

©Copyright Dan Sullivan, Strategic Coach: The R-Factor Question

Career Development Term Project

Ideally, this exercise combines a bit of “event-simulation” (working out a problem through narrative) and “outcome-simulation” (focusing on the desired future outcome).

Things in Threes | Limitations

1. ________________________________________

2. ________________________________________

3. ________________________________________

Things in Threes | Strengths

1. ________________________________________

2. ________________________________________

3. ________________________________________

Things in Threes | Opportunities

1. ________________________________________

2. ________________________________________

3. ________________________________________

Discussion | Your Story In Print

“Where do you see yourself in five

years?”

What are some ways you deliver this in print

story?

How is showcasing this version (in print) better

than doing it in any other way?

Discussion | Your Story In Person

“Where do you see yourself in five

years?”

What are some ways you deliver this in person

story?

How is showcasing this version (in person)

better than doing it in any other way?

Discussion | Your Story In Person

“Where do you see yourself in five

years?”

What are some ways you deliver this digital

story?

How is showcasing this version (digital) better

than doing it in any other way?

Digital Examples are pretty cool… Telling your professional story on YouTube

Blogging about life, the universe and everything

Best. Value proposition. Ever. From The Dark

Knight

How do you engage students today?

The power of reflection with e-portfolios

Mind-mapping your career…digitally

• The Cannexus Storybook • How will you tell the story?

• In print• In person• …see where this is going?

Fun activity!

Homework: The Cannexus Story Reflect on this conference through story

Take a few minutes Think about who you’ve met and what you’ve seen How can it be immortalized with a “sticky” story?

Create it Is it SUCCESsful? How will you deliver it?

SHOW ME! Deliver your amazing story idea to your Emcee Or email it to john.horn@sauder.ubc.ca

Reflection

By the end of this workshop learners will be able to…

Recognize the value of narrative as it relates to career

development

Identify a fantastic, six step formula for creating a great story

Tell great, formula-inspired stories using three important

mediums: in print, in person and digitally

Apply “tips and tricks” for storytelling your career centre (not

to mention yourself and your clients, too)

• Storytelling?• Personal branding? • Pirates? • Gumboots?

Questions?

• No, I didn’t make all of this up…just some of it!

Research and References

References to Research

Websites• TED – www.ted.com • SocializeMobilize – www.socializemobilize.com • Social Signal – www.socialsignal.com • www.todmaffin.com

Blogs• Robin Sharma’s blog • Guy Kawasaki – blog.guykawasaki.com • Worpress.com • Social Media Watch • Talent Egg• www.mashable.com • Nerd Girl -

http://www.globecampus.ca/blogs/nerd-girl/• The Daily Gumboot: dailygumboot.ca • Demetri Martin: “Some Jokes”

Books and Articles• Don Tapscott, Grown up Digital • Domanska, Encounters: Philosophy of

History • Chip and Dan Heath, Made to Stick • Andy Goodman, Why Bad Presentations Happen to Good Causes • Dan Sullivan, The R-Factor • Sir Ken Robinson, The Element • Malcolm Gladwell, Outliers and Tipping Point

CONTACT JOHNjohn.horn@sauder.ubc.ca | 604.822.0097

STORYTELLING YOUR CAREERCannexus 2010

John Horn | Career Manager & Storyteller | UBC