Faculty and Storytelling

Thursday,January 26, 2017

• 45 minute webinar + 15 minutes for questions and answers • Ask questions through the Zoom Control Panel • Tweet during the webinar with #mStonerNow • Please fill out the post-webinar evaluation • Check your inbox on Monday for the webinar recording and slide deck

The Plan

Voltaire Santos Miran Co-Founder &

Managing Director, mStoner @vsantosmiran

Deanne Taenzer Vice President, ExpertFile

@taenzerd

I’ll take Faculty+Mediafora big prize,please.

The Question:

On a typical day, how many minutes does it take a typical journalist or reporter to find an expert source for their story?

The Goal

We want to help you tell better stories about your institution through your faculty members.

Agenda

1. What Matters Most?

2. CV vs. Profile vs. Story

3. Motivating Faculty Members

4. Using ExpertFile Tools to Measure and Gain Insight

5. The Punchline

What mattersinfacultystories?

Prospective Undergraduates

Prospective Graduate Students

Prospective Parents

Prospective Faculty and Staff

Potential Collaborators

Potential Tech Transfer Partners

Peers and Colleagues

Donors

Alumni

Media

Audiences

Research1

Collaboration ImpactDiscovery

2 3

10

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Scholarship1

Authority ExpertisePublication

2 3

12

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Practice1

Passion MethodTime

2 3

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Camille Harrison, Associate Professor of Modern Languages, Oakton Community College

“At heart, I am a teacher. In my life I have grown to value the great diversity of culture and languages. More importantly, there is a common humanity,

which is a shared belief here at Oakton. I do my best to instill this in my students, along with my love of

the Arabic and French languages.”

Mentoring1

Opportunities forAdvanced Learning

Advice andIntroduction

One-on-One Interactions

2 3

16

Engagement1

… in local and regional communities, and the

broader academic community

… as a global citizen… on campus

2 3

18

Personality1

Individuality Poise & CharmRelate-Ability

2 3

20

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CV vs. Profile vs. Story

A CV shows depth and breadth. A profile focuses on highlights. A story shares a specific narrative.

A CV iterates credentials. A profile establishes authority. A story creates connections.

A CV lists research efforts. A profile showcases results. A story demonstrates impact.

You need and want all the above.

Complementary.

1Cross-referenced.

2Timeless and Trending.

3Dynamic.

4

1

BEN CARRINGTON Department of Sociology

University of Texas at Austin 305 E. 23rd Street, A1700 Austin, TX 78712-1086

Tel 512-232-6341; Fax 512-471-1748 bcarrington@austin.utexas.edu

EDUCATION Leeds Beckett University (UK) Ph.D. Sociology, 2004 Loughborough University, (UK)

B.Sc. (Hons) Recreation Management, Upper Second Class, 1994 AREAS OF SPECIALIZATION Sociology of Race; Cultural Sociology; Sociology of Sport, Media and Popular Culture; Post/colonial Theory; Diaspora Studies; Masculinity and Gender Studies; Cultural Studies. AWARDS, GRANTS AND HONORS 2016 “Top Ten” Teaching Award, Alcalde Magazine, Texas Exes, University of Texas at Austin 2011 Faculty Development Program, Faculty Research Assignment Office of Graduate Studies, University of Texas at Austin 2011 North American Society for the Sociology of Sport Outstanding Book Award: Honorable Mention 2009/10 President’s Associates Teaching Excellence Award, College of Liberal Arts, University of Texas at Austin 2009 American Sociological Association, Section on Racial and Ethnic Minorities, Oliver Cromwell Cox Article Award: Honorable Mention 2006/7 Humanities Institute Fellow, University of Texas at Austin 2005 Faculty Development Program, Summer Research Assignment Office of Graduate Studies, University of Texas at Austin 2004/5 Center for Women’s and Gender Studies Faculty Development Fellowship POSITIONS HELD2010- Associate Professor of Sociology, Department of Sociology, University of Texas at Austin 2010- Associate Professor of Sociology (by courtesy), African and African Diaspora Studies Department,

University of Texas at Austin 2004-2010 Assistant Professor of Sociology, Department of Sociology, University of Texas at Austin 2004- Warfield Center for African and African American Studies, University of Texas at Austin 2004- Center for Women’s and Gender Studies, University of Texas at Austin 2004- Center for European Studies, University of Texas at Austin 2003-2004 Senior Lecturer in Sociology of Sport, Chelsea School, University of Brighton, UK 1997-2003 Lecturer in Sociology of Sport, Chelsea School, University of Brighton, UK INSTITUTIONAL AFFILIATIONS 2004- Research Fellow, Carnegie Faculty, Leeds Beckett University, UK 2001- Research Associate of the Centre for Urban and Community Research, Goldsmiths College, University of London, UK

http://liberalarts.utexas.edu/sociology/faculty/bhc228

http://alcalde.texasexes.org/2016texas10/

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http://www.kellogg.northwestern.edu/faculty/directory/besanko_david.aspx#biography

23 unique stories and counting, one incredible expert

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Help the Story With Visuals, Relevance and Action

Motivating Faculty Members

Pain points.

Collecting information about faculty.

1Overcoming suspicion about marketing and communications.

2Keeping information consistent and up-to-date.

3Providing a range of options that scales up and scales down.

4

Develop empathy for the faculty member’s experience. Understand the expertise.

1Consider the cost and benefit of each opportunity.

2

Begin with the faculty members who want to engage. Rock stars.

1Rising stars.

2

Tie into processes that already exist at the institution. Initiate and automate.

1Reduce friction.

2

Employ a system that enables collection, promotion, and measurement.

Using ExpertFile Tools to Measure and Gain Insight

Relevant Credible Engaging Influential Responsive

Start With Your Bench Strength

Editorial CalendarWhat Contributions Can your Experts Make?

Tap into Their Content Comfort Zone

Web Search Social Print Pitches

Create Cross-Channel ConversationsEach audience seeks and consumes information differently

Be Social

The Punchline

This is not a project. This is a strategy and a process.

VoltaireSantos Miran

Co-Founder & Managing Partner,

mStoner

@vsantosmiran

312.420.6778 voltaire.miran@mstoner.com

Mallory Wood

Director of Marketing mStoner

@mallorywood

802.457.9234 mallory.wood@mstoner.com

Resources

• mStoner's Digital Storytelling Archive:http://mstnr.me/DownloadWebinars

• ExpertFile's Expert Grader Report:http://expertfile.com/grader

DeanneTaenzer

Vice President ExpertFile

@taenzerd

416.553.8555 dtaenzer@expertfile.com

Questions & Answers