Storytelling & Social Media: Creating Social Buzz

Creating Your Own Social BuzzCreating Your Own Social Buzz

Danielle BrigidaThe Coming of Age Story of a Link

February 11, 2009

Conference Call: 866-740-1260 Access Code: 6339392

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

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Call: 866-740-1260 Access Code: 6339392

You are being recorded

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Danielle BrigidaThe Coming of Age Story of a Link

February 11, 2009

Call: 866-740-1260 Access Code: 6339392

Social Media for NWF

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Strategic Sharing

It’s all about giving your message the best shot of being heard

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Cross-Pollinate

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What do you need?

Content that is:

Interesting and helpful

Information you want to

Something that might

engage the reader

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Optimize the Content

To Blog PostFrom Press Release

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1. Direct Link to Your Story

2. Interesting and Accurate Title - Make it real, no marketese

3. Good description - Leave some intrigue if you can

4. Photo - Sites will pull this in automatically

5. Friends or supporters - To help start the votes

What You’ll Need:

Submit to Social News Sites

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For Example…Link:

http://blogs.nwf.org/arctic_promise/2008/12/bush-administration-eviscerates-endangered-species-

act.html

Story Title:

Bush Eviscerates Endangered Species Act

Description:

The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with independent scientists.

Categories/Tags:

Environment, science, endangered species, animals, wildlife,

politics

Submit to Social News Sites

Call: 866-740-1260 Access Code: 6339392

Why Digg?

Traffic Numbers

Traffic Quality

Engaged Community

Established Group

Established Profile

Call: 866-740-1260 Access Code: 6339392

Story Title:

Bush Eviscerates

Endangered Species Act

Link Description:

Submitting to Digg

Call: 866-740-1260 Access Code: 6339392

Traffic Numbers

Traffic Quality

Engaged Community

Established Group

Established Profile

Why Mixx?

Call: 866-740-1260 Access Code: 6339392

Story Title:

Bush Eviscerates

Link Description:The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with

independent scientists.

Submitting to Mixx

Call: 866-740-1260 Access Code: 6339392

Why Reddit?

Traffic Numbers

Traffic Quality

Engaged Community

Established Group

Established Profile

Call: 866-740-1260 Access Code: 6339392

Submitting to Reddit

Story Title:

Bush Eviscerates

Link Description:

Call: 866-740-1260 Access Code: 6339392

Social News:

Niche vs. Broad

Smaller or more specific communities can bring visitors that stay longer

on your site.

Keep Submitting

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Always look for new ways to

make submitting content easier

and quicker!

Find and Use Shortcuts

Call: 866-740-1260 Access Code: 6339392

Tips and Tricks

Image by Micah JohnsonFrom www.chiefingredient.com

Call: 866-740-1260 Access Code: 6339392

What you’ll need:

1. Interesting and Accurate Title - Make it real, no marketese

2. Good description - Leave some intrigue if you can

3. Relevant Tags

4. Friends - To save or thumb up the link

What You’ll Need:

Submit to Social Bookmarking Sites

Call: 866-740-1260 Access Code: 6339392

Submitting to StumbleUpon

Accurate Title

Good Description

Relevant Tags

Call: 866-740-1260 Access Code: 6339392

The Importance of Tags

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Share the Link Love

• Email• IM/Skype• Thru the Site• Microblogs• Groups

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Share With Microblogs

Message

Twitter Followers

Identi.ca Followers

Plurk Followers

Facebook Friends

Message

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Shorten Your Link

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Streamline Your Updates

Message

Twitter Followers

Facebook Friends

Identi.ca Followers

Plurk Followers

Call: 866-740-1260 Access Code: 6339392

Use Your Profiles

Personal Organizational

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NWF Case Study

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NWF Case Study

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Search Twitterhttp://search.twitter.com

@NWF’s Response

*Power of the Retweet

*Who is helping you?

*Follow new people

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Search Twitterhttp://search.twitter.com

@starfocus’s Response

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Tracking Your Return

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Remember the Social Side

• Be Polite• Don’t Interrupt• Help Others• Ask Questions• Ask for Help

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Digg Hit the Homepage

• Check traffic

• Follow people who dugg it

• Fan people who commented positively

Call: 866-740-1260 Access Code: 6339392

Mixx Hit the Homepage

• Friend people who comment

• Join Groups that pick up the story

• Support these friends and groups if you want future support

Call: 866-740-1260 Access Code: 6339392

Reddit Hit the Homepage

Call: 866-740-1260 Access Code: 6339392

Within 24 Hours…

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Bear in MindThere is No Failing…

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Learn from Everything

• I used Microblogs to Share my Digg

• I streamlined my work so I saved Time

• I may not have “made” it viral, but I gave it all the right opportunities

• Experiment with your content

Call: 866-740-1260 Access Code: 6339392

And when it does well…

It’s

Shocking

Call: 866-740-1260 Access Code: 6339392

Take Aways

1. Don’t be afraid to start slow.

Call: 866-740-1260 Access Code: 6339392

Take Aways

2. Streamline and look for ways to save time.

Call: 866-740-1260 Access Code: 6339392

Take Aways

3. Be a good friend, and you’ll have good friends.

Call: 866-740-1260 Access Code: 6339392

To Create Your Own Buzz…

• You must participate

• Practice!

• Learn from mistakes

Call: 866-740-1260 Access Code: 6339392

Questions?

Danielle BrigidaNational Wildlife Federationwww.twitter.com/starfocus danielle.brigida@gmail.com

brigidad@nwf.org Judy N, Flickr

Call: 866-740-1260 Access Code: 6339392

Join us at the NTC! http://nten.org/ntc

Call: 866-740-1260 Access Code: 6339392

Storytelling & Social Media: 5-Part Series

• Social Media ROI– 2/18/2009 11am Pacific

We would like to thank the Packard and Surdna Foundations for their generous support of this

webinar series.

Storytelling & Social Media: Creating Social Buzz

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