Storytelling – how to visualize statistics

Mikael Jern1, Marie Haldorson2, Lars Thygensen3

1NCVA Linköping University, mikael.jern@liu.se2Statistics Sweden, marie.haldorson@scb.se

3Statistics Denmark, lth@dst.dk

Presentation overview

• Storytelling• The Statistics Atlas• Other examples• The way forward

Storytelling• Select exactly the important data• Analyse them, find what they reveal• Show them in a nice way• Tell the story• Allow others to do the same

From numbers to knowledge

The Statistics Atlas• Two parts:

• Statistics eXplorer filled with regional indicators on municpality level

• Regional analysis based on eXplorer and presentedin Vislets on the web.

• Six different subject matter areas covered today, more to come

From Database to Atlas

Statistics eXplorer

Maps and charts works together

Focus and context

Lessons learned• A step-by-step approach• Involve the right people in the organization:

• Webmaster• GIS-experts• IT/EPiServer-experts• Users within the organization – subject matter

experts• Support from the top• Business agreement with NComVA• Plans for update and support

Belonging to the early majority…

Knowledge Conviction Decision Implementation Confirmation

…means that others are faster to adopt the new tools!• OECD• Statistics Denmark• Istat• Gothenburg city• and many others!

The way forward at StatisticsSweden• Extend the Statistics Atlas to include counties

• Use the eXplorer tool for electoral districts, for post code areas and the municipal districts

• Include Vislets as a part of our publication process, in press releases and together with publication at 9:30

The way forward at StatisticsSweden• Make more sophisticated stories using the broad

variety of diagrams together with maps

• Collaborate with other NSI:s and with OECD

Thank’s for your attention!

Marie HaldorsonStatistics Sweden