Storytelling 2.0: leadership, sticky messages & The psychology of persuasion.

Post on 23-Sep-2014

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What do great leaders do when telling stories? How can you better understand your customer? Consider the mythological themes and hero's archetypes underpinning many of our personal narratives. This class looks at the root of stories, what stories we tell every day, and how we each adopt our own Hero's Journey throughout different places in our lives.

Transcript of Storytelling 2.0: leadership, sticky messages & The psychology of persuasion.

SARAH KATHLEEN PECKITSTARTSWITH.COM/STORYTELLINGSARAH@ITSTARTSWITH.COM@SARAHKPECK