Post on 09-Jan-2016
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StoreALERT SurveyResults in Martin County, Florida, 2010
Barry Hummel, Jr., MD, FAAPQuit Doc Research and Education Foundation
Cigarette companies spend over $13 billion a year to market their products, roughly $1 billion in Florida alone!
This represents $10,000 spent to recruit each of the 1.3 million new teenage smokers who pick up their first cigarette every year
85% of that total – $11 billion – directly impacts retail outlets
Children and teens are three times more likely to respond to this type of advertising than adults!
Tobacco Advertising
Tobacco Advertising
FL HS:: 22.2%
Martin HS: 24.7%
FL MS: 8.7%
Martin MS: 9.4%
StoreALERT Survey
This standardized survey tool is used to collect data in local retail outlets.
The survey evaluates exterior and interior tobacco advertising, as well as tobacco product placement.
StoreALERT Survey
The survey translates in to easy-to-understand grades, ranging from “A” to “F”.
Students Working Against Tobacco (SWAT) Clubs and MCHS Leadership students completed surveys in 2010.
StoreALERT Survey
• Methods:- Using Google Maps, 127 potential tobacco retailers within
three miles of Martin County Middle and High Schools were identified.
- Because of population density, many of these retailers were within three miles of multiple schools, including Elementary Schools.
- Surveys were completed on 73 of those retailers (58% of the total).
- Surveys were completed in all Zip Codes.- Over half the stores were convenience stores, gas
stations, or combined convenience/gas outlets.
StoreALERT Survey Results, 2010
StoreALERT Survey Results, 2010
• Focus on Convenience Stores:- 75% of convenience store sales are from the
top five categories:• Cigarettes (32.7% of sales)• Packaged beverages (14.1%)• Foodservice (13.9%)• Beer (10.2%)• Other tobacco products (3.9%)
StoreALERT Survey Results, 2010
National Association of Convenience Stores, 2009
• Focus on Convenience Stores:
StoreALERT Survey Results, 2010
This is taken from “Convenience Teens: Building Loyalty with the Next Generation”, published by The National Association of Convenience Stores (NACS) and Coca Cola.
• Focus on Convenience Stores:
StoreALERT Survey Results, 2010
The NACS/Coca Cola Research Council conducts studies that help stores respond to the changing marketplace!
And just what does their research on teenagers reveal?
• Focus on Convenience Stores:
StoreALERT Survey Results, 2010
• Focus on Convenience Stores:
StoreALERT Survey Results, 2010
StoreALERT Survey Results, 2010
StoreALERT Survey Results, 2010
• Focus on Exterior Ads:- Remember: Exterior ads affect everyone in the
community, including people that do NOT even shop in the store!
- Remember, children and teens are three times more sensitive to this type of advertising!
StoreALERT Survey Results, 2010
StoreALERT Survey Results, 2010
StoreALERT Survey Results, 2010
StoreALERT Survey Results, 2010
• Focus on Self-Service Tobacco:- These items make it easier for teens to access
tobacco.• If you are underage, it is easier to toss it on
the counter than to ask for it.• It is easier for teens to steal it in order to try
it or maintain an ongoing addiction.
StoreALERT Survey Results, 2010
StoreALERT Survey Results, 2010
StoreALERT Survey Results, 2010
StoreALERT Survey Results, 2010
• The initial assessment implied that self-service tobacco is offered at the same rates in all retail outlets.
• However, further review of the data revealed the real answer: Liquor and tobacco stores, which are not youth-friendly, frequently offer self-service tobacco!
- These stores are in a unique position because teens do NOT frequently shop in such stores.
StoreALERT Survey Results, 2010
StoreALERT Survey Results, 2010
StoreALERT Survey Results, 2010
StoreALERT Survey Results, 2010
• The data reveals several potential policy changes that would help to prevent youth tobacco use:
- Restrict tobacco advertising to interior advertising placed only near tobacco products.
- Eliminate self-service tobacco by requiring that all tobacco products be placed behind the counter.
• Consider exemptions for adult-only stores (tobacconists, liquor stores).
What’s Next?
• We are currently entering data from a recent survey of local middle and high school students.
• 1,000 surveys have been entered to date.
• These preliminary results reveal the following…
Why is this important?
Why is this important?
All Students
Why is this important?
High School Students
Why is this important?
Middle School Students
Questions and Answers
Barry Hummel, Jr., MD, FAAPQuit Doc Research and Education Foundation