Elements of Store

Atmosphere

Group 5

• Store Atmosphere is another element in the store arsenal . Every store has a look and a physical layout that makes it hard or easy to move around.

Store Atmosphere

• Walls

• Lighting

• Sinage

• Produce Department

• Floors

• Envirosell understands of the nuances of human behavior.

• Whatever the product, service or environment, we bring practical experience and history to each assignment.

• Provide a wide range of research and consulting solutions to put you in sync with your target audience.

• Begin to see yourselves through the eyes of your customers.

Clientele of

Attract Shoppers and keep them in store

Honor the transition zone

Don’t make them hunt

Make merchandise available to the reach and touch

Note that men don’t ask questions

Women need space

Make checkout easy: satisfy their sweet tooth

Atmospherics and Shopping Behavior

LayoutSoundsSmellsTexture...

Pleasure/displeasureArousal/Boredom

Time inStoreAffiliationBuying

InfluencesInfluences

Atmosphere Emotional Response Behavior

Olfactory Cues...

• Shoppers perceive higher quality goods in scented stores.

• Odors should be consistent with store offerings.

• These cues are expensive to maintain.

Sony Style

• Sony Style stores are seasoned with with speciality design subtle vanilla and mandarin orange fragrance

Blooming dales

• Blooming dales uses different fragrances in different departments

• Baby powder in baby store

• Suntan lotion in bathing suit

• Lilacs in lingerie

• Pine scent during holiday season

REI• REI seller of outdoor gear & clothing

products allows customers to test on a 25 foot walls

Victoria’s Secret

Bass Pro ShopsRetail outdoor sports equipment

Discovery Zone

•Thank you